Science Channel Celebrates Highest Rated Second Quarter Ever
After surpassing 4 million 'likes' on Facebook this week, Science Channel announces today that it has delivered its highest rated second quarter ever for P2+ and P18-49 delivery in prime. This marks the network's 11th consecutive quarter of P2+ year-over-year prime growth. The network that dares to question everything delivers its best second quarter ever among key demos P25-54 as well as male audiences, M25-54 and M18-49.
June 2014 was a breakout month for Science Channel being one of the top five most watched months ever for the network. Leading the charge was the return of the network's critically acclaimed series Through the Wormhole with MORGAN FREEMAN. The daring series saw double-digit growth versus channel prime average among P25-54 and P2+ viewers through four episodes since the season five premiere at the beginning of the month.
OUTRAGEOUS ACTS OF Science continued to ignite viewers with double-digit gains among P18-49, P25-54 and Total Viewers P2+ compared to its first season. SURVIVORMAN: BIGFOOT had triple digit gains among P18-49 and double digit gains in P25-54 and P2+ during the two night special event in May. In addition, the Survivorman & SON premiere delivered in the top three demo deliveries ever among P25-54 and P2+ in the Friday 10PM timeslot.
Source: Nielsen, L+SD data stream for demos cited, 12/29/03 - 6/29/14.
About Science Channel
Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and The Science Channel HD simulcast reach more than 80 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.5 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on more than 200 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture networks OWN: OPRAH WINFREY NETWORK and the HUB Network. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.