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SWITCHED AT BIRTH Takes Top Spot on Monday with Key Female Demos

SWITCHED AT BIRTH Takes Top Spot on Monday with Key Female Demos

Against all original programming on the broadcast front, "Switched at Birth" posted gains in key demos and ranked as Monday's #1 scripted cable TV telecast in Prime in Women 18-34 (462,000/1.4 rating), Women 18-49 (715,000/1.1 rating) and Females 12-34 (751,000/1.6 rating), and was the #1 scripted cable TV telecast at 8 o'clock in Adults 18-34 (583,000/0.9 rating), Adults 18-49 (916,000/0.7 rating) and Viewers 12-34 (893,000/1.0 rating).

- Week to week, "Switched at Birth" was up by 13% in Adults 18-34 (583,000 vs. 517,000), by 5% in Women 18-34 (462,000 vs. 441,000), by 4% in Adults 18-49 (916,000 vs. 882,000) and by 3% in Viewers 12-34 (893,000 vs. 866,000).

"Bunheads" (9:00 - 10:00 p.m.)

For the 2nd consecutive week, "Bunheads" qualified as the #1 scripted cable TV telecast at 9 p.m. in Women 18-34 (299,000/0.9 rating) and Women 18-49 (477,000/0.7 rating).

Source: NTI, 1/14/13, U.S. ratings, Live + Same Day.

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