SUPERSONG Special with Ricky Martin to Premiere 4/21 on Crackle
Crackle announces the world premiere of "SuperSong," an hour-long special premiering April 21stexclusively on Crackle and all Crackle platforms in the U.S. and Canada. "SuperSong" takes viewers behind-the-scenes with global superstar Ricky Martin and music producer Salaam Remi as they record SuperSong contest winner Elijah King's winning track, 'Vida,' for the Official Album of the 2014 FIFA World Cup™. Viewers follow King through his once-in-a-lifetime opportunity to be mentored by the two music legends, which culminates with the world premiere of the 'Vida' track and music video.
"Working with the brilliant superstar producer Salaam Remi and the up-and-coming artist and 'SuperSong' winner, Elijah King was an incredibly rewarding experience," said Ricky Martin. "When you're given this kind of opportunity, you want the world to see - letting cameras in to document the process was a no-brainer and we're excited to share it with viewers everywhere."
Last December, Martin, Sony, and companies from across the Sony Group, including Sony Music Entertainment, invited aspiring musicians, music fans and football fans alike from around the world to www.supersong.com to submit original song proposals for the Official Album of the 2014 FIFA World Cup™. All submissions were evaluated by the "SuperSong" judging team, who narrowed the songs down to their top 20. Online fans and a panel of experts from Sony Music Entertainment then voted for their favorite songs to select the finalists. Martin and the "SuperSong" judging team announced the ultimate winner, 'Vida,' by Elijah King.
Following the world premiere on Crackle, both the 'Vida' single and its accompanying music video will be available for download on iTunes beginning April 22. 'Vida' will also be featured in One Love, One Rythym - The 2014 FIFA World CupTM Official Album.
As an official FIFA Partner in the "Digital Life" category, Sony and companies from across the Sony Group, including Sony Music Entertainment, Sony Pictures Television and Sony Mobile Communications, collaborated as 'One Sony' on "SuperSong" to bring music fans the opportunity of a lifetime.