SLEEPY HOLLOW Marks Fox's Biggest Drama Debut in 12 Years with DVR Playback
On Monday, the debut of Sleepy Hollow (3.5/9) dominated its time period and grew +133% from last year's premiere of "Mob Doctor" in the time period among Adults 18-49 (9/17/12, 1.5/4). Sleepy Hollow was FOX's highest-rated Fall drama premiere in seven years (since 9/5/06) and was the highest-rated drama premiere on any broadcast network in one year (since Revolution on 9/17/12 with "The Voice" lead-in, 4.1/11; it also beat "Under The Dome," 3.3/9 on 6/24/13). In L + 3 day, Sleepy Hollow (5.0/13) is FOX's highest-rated Fall drama premiere among Adults 18-49 in 12 years (since '24', 5.4/13 on 11/6/01). Its +1.5 rating gain in L+3 over L+SD surpassed any new series premiere last season (high was Revolution with a +1.4 rating gain).
On Tuesday, FOX dominated the night and ranked No. 1 for the night among Adults 18-49 and Adults 18-34, with New Girl ranking as the night's highest-rated program among Adults 18-49 and Adults 18-34, followed by BROOKLYN NINE-NINE. This marks FOX's highest-rated Tuesday night with entertainment programming since 3/5/13.
The series premiere of DADS (2.2/8) increased +29% from last year's premiere of Raising Hope in the time period in Adults 18-49 (10/2/12, 1.7/5). Building +18% over its lead-in, Brooklyn Nine-Nine (2.6/8) was up +24% from last year's premiere of BEN & KATE in the time period among Adults 18-49 (9/25/12, 2.1/6). Brooklyn Nine-Nine was also up +8% from last year's MINDY PROJECT debut in Adults 18-49 (9/25/12, 2.4/6).
Starting its third season, New Girl (2.9/8) grew +4% from last year's premiere in Adults 18-49 (9/25/12, 2.8/8). New Girl improved +38% over last season's finale and prior season average among Adults 18-49 (vs. 2.1/6 for each). New Girl delivered its highest-rating in a year and a half (since 3/6/12).
At 9:30p, THE MINDY PROJECT's premiere (1.9/5) was up +46% from last year's season finale in Adults 18-49 (5/14/13, 1.3/4). Compared to last year's season average, The Mindy Project improved +27% in Adults 18-49 (1.5/4). The Mindy Project earned its highest rating since February (2/5/13).