Riot Studios Releases Theatrical Trailer for Religious Sature BELIEVE ME
Does the guy holding the microphone always hold the truth? Already ruffling feathers, and with over half a million views on its teaser trailer, Riot Studios now releases the official theatrical trailer for their religious satire, "Believe Me," which challenges the power of platforms. "Believe Me" debuts simultaneously in theaters and on demand on Sept. 26.
Riot Studios, the Austin-based "Millennial" production company, also has released an original and booming Grassroots marketing campaign to pay fans who share the trailer on social media. "The online generation suspects sponsored content," producer Alex Carroll, explaining Riot's proprietary system said. "So we're paying fans, even motivating them, to do what fans do: to tell their friends. What better way to hear about a new movie?"
As of today, the "Believe Me" Promotional Team has more than 6,000 active marketers in nearly all 50 states. Collaborating with influencers like the rapper LeCrae, and capitalizing on their huge social media followings, one small independent film is gaining a staggering reach.
The trailer is powered by Jack White's "Salute Your Solution," a song recorded by the rock star during his time in The Raconteurs. "Music signals the tone of the film," Will Bakke, writer and director of "Believe Me" said. " 'Salute Your Solution' is the musical version of the onscreen plot line: unbridled chaos and unexpected turns at every juncture."
Why are audiences responding to "Believe Me?" Pew's 2014 Millennial research shows a few possibilities:
- The Millennial mind is not made up. Millennials (now ages 18 to 33) are relatively unattached to organized politics or religion (three in ten have no religious affiliation), linked by social media, burdened by debt (average student loan debt is $27,000), distrustful of people, slow to marry, and optimistic about the future.
- Religious institutions are less sticky. Adults of all ages are less attached to religious institutions, but Millennials lead the phenomenon. Only 58 percent say they are absolutely sure of a God.
- Millennials have networks. The first generation of digital natives also has taken the lead in seizing digital platforms to build their own discreet networks of friends, colleagues, and causes.
- Millennials reached adulthood with low levels of social trust. In response to a long-standing social science survey question, "Generally speaking, would you say that most people can be trusted or that you can't be too careful in dealing with people?" 19 percent of Millennials say most people can be trusted (compared with 31 percent of Gen Xers, 37 percent of Silents, and 40 percent of Boomers).
"Believe Me" Synopsis