Reba's MALIBU COUNTRY Debuts at 5-Year Time Period Highs
With comedy premieres (Last Man Standing/Malibu Country), Shark Tank and 20/20, ABC towered over Friday night in Adults 18-49, leading CBS by 43%, NBC by 43% and Fox by 100%. In fact, the Net ranked #1 in all 6 half-hours of the night.
In Total Viewers and Adults 18-49, ABC posted season highs on Friday evening.
At 8pm, ABC's second season premiere of Last Man Standing opened at #1 in its half hour with viewers and young adults, beating CBS' season opener of Undercover Boss and Fox's Kitchen Nightmares.
Last Man Standing drew the series' biggest audience since February and posted its highest Adult 18-49 number since March - since 2/7/12 and 3/20/12, respectively.
Building on its lead-in at 8:30pm by over 1 million viewers and by 16% in young adults, the series debut of Malibu Country soared to the top of its half-hour.
In viewers and young adults, Malibu Country scored ABC's highest numbers in the half hour in almost 5 years - since 11/30/07
Moving up into its new 9 o'clock time period, ABC's Shark Tank built on its lead-in to dominate its hour in Adults 18-49, beating runner-up NBC's Grimm by 28%. In fact, Shark Tank finished as Friday's definitive #1 TV show in the key young adult sales demo
Building week to week in Total Viewers (+7%) and Adults 18-49 (+28%), Shark Tank once again achieved new series highs on both measures. In addition, Shark Tank generated ABC's top Adult 18-49 number in the hour in more than 2-1/2 years - since 3/26/10.
ABC's 20/20 ranked #1 during the 10 o'clock hour in Adults 18-49, defeating CBS' Blue Bloods by 15%. Anchored by Elizabeth Vargas, 20/20 featured an hour on heroes, including some of the amazing stories from Hurricane Sandy. The program also gave viewers the latest information on the aftermath the storm.
Up 7% week to week, 20/20 marked its best Adult 18-49 rating in 7 weeks - since 9/14/12.
Continuing to grow its numbers year to year, ABC's 20/20 surged over year-ago broadcast by double-digit percentages in Total Viewers (+13%), Adults 18-49 (+36%) and Adults 25-54 (+40%).