RUPAUL'S DRAG RACE Reunion is Season's Highest-Rated Episode
Monday night's 9PM episode RULPAUL'S DRAG RACE: REUNITED rounded out the series' highest-rated episode of the season and the highest-rated reunion for the franchise ever -- up +33% in the key 18-49 demo compared to the season three reunion episode. The finale scored a 0.7 in the P18-49 demo and drew 601,000 total viewers (P2+) who witnessed Sharon Needles be named as "America's Next Drag Superstar." The fourth season reunion reached 1.1 million viewers on its premiere night.
This year's reunion was the first time a studio audience was present at the crowing of "America's Next Drag Superstar." The reunion also finally revealed why the series' most controversial contestant, Willam, was disqualified from the competition. In addition, fan favorite Latrice Royale, was crowned the title of "Miss Congeniality" by fans via NewNowNext.com. RuPaul also exclusively revealed that Latrice Royale will return to the small screen as a "Drag Professor" on RuPaul's hit series, "RuPaul's Drag U," set to premiere on Logo this June.
"RuPaul's Drag Race" proved hot on social media platforms landing five U.S. trending topics on Twitter, including a few of the queens such as Sharon Needles, Phi Phi and Willam as well as the phrase "RuPologize." Twitter followers have increased 77% this season, while Logo's "RuPaul's Drag Race" page on Facebook saw a 36% increase in "likes" since the start of season 4 and currently has 650,000 fans. Combined social media pushes on Tumblr, Instagram, Twitter, Facebook and GetGlue resulted in a 4th place finish for the night on Trendrr.tv among non-sports programs on cable.
RuPaul, the world's most famous drag queen, has pushed the boundaries of popular culture on an international level and continued to make history this season with "RuPaul's Drag Race," the first reality television show featuring drag queens. RuPaul returned for a fourth season to decide who will "shante! stay!" or "sashay away" with a new batch of the nation's hottest, most glamorous drag queens. In the end, only one contestant had what it takes to win the coveted title of "America's Next Drag Superstar," and a prize package that includes a headlining spot on Logo's Drag Race Tour, featuring ABSOLUT(R) Vodka, cocktails perfected, a one-of-a-kind trip courtesy of AlandChuck.travel, a lifetime supply of NYX Cosmetics and a cash prize of $100,000.
"RuPaul's Drag Race" is produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell, RuPaul Charles and Chris McKim serving as Executive Producers. Steven Corfe serves as Co-Executive Producer for "Untucked: RuPaul's Drag Race." Brent Zacky and Pamela Post are Executive Producers for Logo.