REAL HOUSEWIVES OF ATLANTA Delivers Most-Watched Season Premiere in Bravo's History
The Atlanta ladies add a little extra spice this season as "The Real Housewives of Atlanta" scorches ratings records, earning the network's highest-rated season premiere ever among total viewers, according to Nielsen. Raking in over 3.2 million total viewers and over 2 million adults 18-49, the episode was up 11 percent among total viewers compared to the previous season four premiere. Additionally, this was the highest-rated season premiere for the series among all key demos. For more information, visit www.BravoTV.com.
Bravo Media also delivered digital success as "The Real Housewives of Atlanta" on Bravo Mobile recorded a 258 percent increase in unique visitors and a 211 percent increase in page views over the season four premiere. "The Real Housewives of Atlanta" earned substantial activity in social media as well, with a 129 percent increase in Twitter mentions compared to last season's day of premiere.
A new episode airs next Sunday, November 11 at 9 p.m. ET/PT, where NeNe continues her reign of fame and fabulousness in Los Angeles as she touts her new sitcom, "The New Normal." Meanwhile in Atlanta, Kim celebrates a birthday with the threat of homelessness looming on the horizon. Kandi settles into her home and life with new boyfriend Todd, as she and Phaedra bond with the new housewife on the block, Kenya Moore. Kenya struggles with family pressures, the ticking of her biological clock, and a shocking revelation from her boyfriend. All comes to a head when Cynthia throws a party, which leads her to another faceoff with Kenya in round two of battle of the beauties.
"The Real Housewives of Atlanta" is produced by True Entertainment for Bravo. Steven Weinstock, Glenda Hersh, Lauren Eskelin, Omid Kahangi and Megan Sanchez-Warner serve as Executive Producers.
Source: Nielsen Media Research, LS data. Omniture SiteCatalyst (audience metrics); Trendrr (social media mentions). Period: 11/6/11 vs. 11/4/12.