Premium Kids' TV Series from NBCUniversal Heading to Amazon's Lovefilm

LOVEFiLM, an Amazon company, has today announced the launch of a wide range of quality children's programming from NBCUniversal that will enrich the variety of award-winning kids entertainment already available on LOVEFiLM Instant Streaming Service.

As a result of the partnership, LOVEFiLM.com members can now stream "must-see" television series and films featuring beloved characters from the NBCUniversal library, including the Emmy award-winning Curious George and Barbie: Princess Charm School.

Additional children's TV series included in this agreement with NBCUniversal International Television Distribution are classic franchises such as The Land Before Time, based on the American animated adventure film; Maisy, the animated series based on the picture books created by British illustrator, Lucy Cousins; and the animated stop-motion series about a crime-busting mouse, Rastamouse.

This deal with NBCUniversal boosts LOVEFiLM's already vast and varied catalogue of premium quality kids' TV shows available to stream on demand through LOVEFiLM Instant.

Simon Morris, Chief Marketing Officer at LOVEFiLM, said:

"From talking to our members we know there is a real demand for top quality entertainment for younger viewers, so we are delighted to add such great shows to our already vast library of kids content. From nostalgic classics to modern favourites, there is a wealth of child-friendly series available on LOVEFiLM Instant and these latest additions allow us to offer our ever-growing audience more choice than ever before."