Premiere of ABC's AMERICAN CRIME Wins Its Timeslot

By: Mar. 06, 2015
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

ABC Thursday Prime (8-11pm - 8.7 million and 2.5/8 in AD18-49): With Grey's, SCANDAL and the series debut of American Crime, ABC ranked #1 for its 6th consecutive Thursday in Adults 18-49 (2.5/8), tying CBS (2.5/8) and beating 3rd-place FOX by 56% (1.6/5) and 4th-place NBC by 127% (1.1/3). ABC was up sharply from the year-ago night (also an original drama lineup), gaining 2.0 million viewers (8.7 million vs. 6.7 million) and 19% in Adults 18-49 (2.5/8 vs. 2.1/6)

The Net once again delivered Thursday's Top 3 dramas in Adults 18-49, pacing well ahead of NBC's three dramas (The Slap/The Blacklist/Allegiance), CBS' Elementary and Fox's Backstrom.

On average season to date, ABC's Thursday performance is up by double digits in Total Viewers (+23%) and Adults 18-49 (+25%), posting a 5-year high in viewers and a 4-year high in young adults - since the 2009-10 and 2010-11 seasons, respectively.

Grey's Anatomy (8-9pm - 8.1 million and 2.4/8 in AD18-49): At 8pm opposite THE BIG BANG THEORY and The Odd Couple, ABC's GREY'S ANATOMY beat Fox's AMERICAN IDOL by 14% in Adults 18-49 (2.4/8 vs. 2.1/7). Grey's was up week to week in viewers (+7%) and young adults (+9%).

Scandal (9-10pm - 9.6 million and 3.0/9 in AD18-49): At 9pm, ABC's SCANDAL (3.0/9) returned after the prior week's preemption to win its hour among Adults 18-49, over CBS' comedies (+30% - 2.3/7), NBC's THE BLACKLIST (+76% - 1.7/5) and Fox's BACKSTROM (+200% - 1.0/3). SCANDAL also outdrew NBC's THE BLACKLIST in the hour by 1.6 million viewers (9.6 million vs. 8.0 million). SCANDAL was up from its year-ago delivery (8.5 million and 2.8/8 on 3/6/14)

American Crime (10-11pm - 8.4 million and 2.0/7 in AD18-49): At 10pm, ABC's series debut of AMERICAN CRIME opened a dominant #1 in its hour in Adults 18-49 (2.0/7), outdelivering CBS' Elementary by 54% (1.3/4) and NBC's ALLEGIANCE by 150% (0.8/3). The new ABC drama was also the most-watched show overall at 10pm (8.4 million). Outside of Empire, AMERICAN CRIME was the strongest mid-season drama series debut in 1 year among Total Viewers and Adults 18-49 - since 3/9/14. There have been 12 broadcast dramas to debut over that time, including EMPIRE and American Crime.



Videos