PRETTY LITTLE LIARS Summer Finale is Most-Tweeted Episode in Series History
At 8 o'clock, the summer finale of "Pretty Little Liars" set season highs across the board, ranking as the series' biggest summer finale on record in Total Viewers (3.3 million), Adults 18-34 (1.4 million/2.1 rating), Women 18-34 (1.2 million/3.5 rating), Adults 18-49 (1.8 million/1.4 rating), Women 18-49 (1.5 million/2.3 rating), Viewers 12-34 (2.3 million/2.5 rating) and Females 12-34 (2.0 million/4.4 rating), and becoming the #2 finale ever of its seven finales to date in target 18-34s and 18-49s. In fact, the 4A season closer became the series' #3 telecast of all time in Women 18-34 and Women 18-49, and is now the #4 telecast in ABC Family history among young Women.
Impressively, "Pretty Little Liars" qualified as Tuesday's #1 TV telecast in Adults 18-34, Women 18-34, Women 18-49 and core Millennials and cable TV's #1 telecast in Prime in Adults 18-49.
Breaking its own social media records, the "Now You See Me, Now You Don't" shocking season finale, became the #1 "most tweeted" series episode in TV history, accruing nearly 1.9 million tweets by 637,000 unique contributors, spiking at 70,000 per minute in the show's final minute.
According to SocialGuide: "The "Pretty Little Liars'" summer finale set a record on Tuesday as the #1 most social series episode of all time. Beating their own best-ever episode, last night's summer finale generated more than 1,890,000 tweets for the hour-long episode. Conversations sustained an average of 10,000 tweets per minute, with spikes up to 70,000 tweets per minute. The show consistently ranked as one of the top 10 most social series on Twitter throughout the 2013 summer season."
Jenn Deering Davis, Co-Founder of Union Metrics said: "ABC Family's 'Pretty Little Liars' is a 'pretty' big social media juggernaut. During the summer finale last night, we saw 38 unique topics trend in the U.S. and worldwide, with "Ezra Is A" still trending nearly 12 hours later. 'Pretty Little Liars' kept the conversation going, and fans engaged throughout the hour-long episode. We also saw immediate traction for 'Ravenswood', the 'PLL' spin-off series that was promoted during the episode, setting it up as a future social media powerhouse of its own."
Feeding into the fans' insatiable social appetite, on August 18, the series began counting down the Top 10 most shocking reveals in "Pretty Little Liars" history, posting one moment each day on all "PLL" social media platforms. After the jaw dropping moment aired, fans immediately tweeted their #PLLReaction photos, which were then included into a photo mosaic, tying into the big reveal. The photo mosaic launched this morning on the "Pretty Little Liars" Facebook page https://www.facebook.com/prettylittleliars/app_620788181286540. It's live at http://pllreactions.com/.