PRETTY LITTLE LIARS Keeps Lead with Key Female Demos

January 30
8:53 2013


Gaining key viewers for the 2nd consecutive week, "Pretty Little Liars" ranked as Tuesday's #1 TV telecast for the 4th straight week in Females 12-34 (1.83 million/4.0 rating) and Female Teens (791,000/6.7 rating), and was the #1 cable TV telecast in Adults 18-34 (1.22 million/1.8 rating), Women 18-34 (1.03 million/3.0 rating), Women 18-49 (1.28 million/2.0 rating) and Viewers 12-34 (2.06 million/2.2 rating).

"Pretty Little Liars" was Tuesday's #1 'most social program' across all of TV according to SocialGuide,he with 623,439 tweets (25.1 share) and 266,649 uniques (22.7share).

- At 8 o'clock, "Pretty Little Liars" was easily TV's #1 telecast in Women 18-34, Viewers 12-34 and Females 12-34, cable TV's #1 telecast in Adults 18-34, Adults 18-49 and Women 18-49, and was the #1 scripted cable TV telecast in Total Viewers (2.85 million).

- Season to date, "Pretty Little Liars" is pacing for its best season on record in Adults 18-34 (1.24 million/1.8 rating), Women 18-34 (1.05 million/3.1 rating), Adults 18-49 (1.57 million/1.2 rating) and Women 18-49 (1.31 million/2.0 rating).

"The Lying Game" (9:00 - 10:00 p.m.)
Posting its 2nd straight week of increases across all demos, "The Lying Game" qualified as cable TV's #1 scripted telecast at 9 o'clock in Women 18-34 (506,000/1.5 rating), Viewers 12-34 (903,000/1.0 rating) and Females 12-34 (831,000/1.8 rating), and stood as the #1 original scripted cable TV telecast in Women 18-49 (660,000/1.0 rating).

For the 2nd week in a row, "The Lying Game" ranked as Tuesday's #2 scripted cable TV telecast in Women 18-34 and Females 12-34, behind only "Pretty Little Liars."

- "The Lying Game" generated week-to-week growth across key demos, including by 6% in Total Viewers (1.36 million vs. 1.28 million) and by 7% in Women 18-49 (660,000 vs. 619,000)



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