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PRETTY LITTLE LIARS Continues to Sweep Key Female Demo

PRETTY LITTLE LIARS Continues to Sweep Key Female Demo

At 8 o'clock, "Pretty Little Liars" stood as TV's #1 telecast in The Hour for its 29th-consecutive original telecast in Females 12-34 (1.3 million/2.9 rating) and 20th in Women 18-34 (826,000/2.4 rating), and was cable TV's #1 telecast for the 41st-original episode in Adults 18-34 (966,000/1.4 rating) and 52nd in Viewers 12-34 (1.5 million/1.6 rating).

For the 5th-consecutive week, "Pretty Little Liars" was Tuesday's #1 most-tweeted TV series telecast - every week since its winter premiere - producing 443,568 tweets by over 177,000 unique users. Further, adding an encore of last week's episode at 7 o'clock, "Pretty Little Liars" amassed more Tweets on Tuesday than the next 19 series TV telecasts combined (776,938 vs. 752,448).

"Pretty Little Liars" stood as Tuesday's #1 TV telecast for the 5th-consecutive week in Females 12-34, the #1 scripted TV telecast in Women 18-34 and cable TV's #1 scripted telecast in Prime in Adults 18-34 and Viewers 12-34.

Based on L+3 ratings season to date, "Pretty Little Liars" surges to 3.7 million Total Viewers (+37% - vs. 2.7 million), 1.6 million Adults 18-34 (+45% - vs. 1.1 million), 2.1 million Adults 18-49 (+50% - vs. 1.4 million) and 2.5 million Viewers 12-34 (+39% - vs. 1.8 million).

"Ravenswood" (9:00-10:00 p.m.)

Surging by double digits week to week, the winter season finale of "Ravenswood" qualified as cable TV's #1 original scripted telecast at 9 o'clock for the 5th-consecutive week in Women 18-34 (363,000/1.1 rating) and Females 12-34 (695,000/1.5 rating).

Week to week, "Ravenswood" grew by solid margins across all target categories, including by 27% in Total Viewers (1.4 million vs. 1.1 million), by 15% in Adults 18-34 (452,000 vs. 393,000), by 28% in Adults 18-49 (647,000 vs. 507,000) and by 23% in Viewers 12-34 (832,000 vs. 678,000).

Based on season to date L+3 ratings, "Ravenswood" builds to 1.9 million Total Viewers (+46 - vs. 1.3 million) and 1.2 million Viewers 12-34 (+46% - vs. 821,000).

Source: NTI, 2/4/14, Live + Same Day. Season to date L+3: 1/7/14-1/28/14. Social Media Sources: SocialGuide.

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