OWN Scores Its 10th Consecutive Month of Year-Over-Year Ratings Gains
OWN: Oprah Winfrey Network has scored its tenth consecutive month of year-over-year ratings gains across key demos in primetime and total day. For the month of November, thenetwork posted double-digit ratings gains across primetime and total day (Primetime up +65% W25-54 and +93% in total viewers; Total Day up +60% W25-54 and +83% in total viewers).
OWN's Saturday primetime lineup featuring the popular series "Welcome to Sweetie Pie's" (9 p.m.) and "Iyanla: Fix My Life" (10 p.m.) ranked in the top 10 among all ad-supported cable networks for the month of November in the network's key female demo of women 25-54, posting triple-digit ratings gains versus year ago numbers (+107% W25-54). Among all Saturday night cable series in November, "Iyanla: Fix My Life" and "Welcome to Sweetie Pie's" ranked #3 and #4, respectively, among women 25-54. "Welcome to Sweetie Pie's" season average is a .67 W25-54 and 768,000 total viewers, posting triple-digit growth versus year ago (+116% W25-54, +118% total viewers). "Iyanla: Fix My Life" is averaging a .66 W25-54 and 675,000 total viewers, up triple digits versus year ago numbers (+230% W25-54, +200% P2+).
In addition, for the month of November OWN was Saturday night's #1 network across all broadcast and cable for African-American viewers in the key female demos W25-54 (3.11), and W18-49 (2.53). The network also scored the top two Saturday night series across all broadcast and cable series in November in the African American W25-54 demo with "Iyanla: Fix My Life" (3.92) and "Welcome to Sweetie Pie's" (3.87).
November's Sunday primetime grew double-digits up +94% W25-54 and up +88% total viewers versus year ago numbers. "Oprah's Next Chapter" (9 p.m.) continues ratings momentum posting triple-digit ratings gains up +213% W25-54 and up +154% total viewers versus year ago numbers. The series is averaging a .72 W25-54 and 784,000 total viewers.
Sunday morning also saw ratings growth, as the Emmy Award-winning original series "Super Soul Sunday" (11 a.m.) hit its highest month of ratings and posted triple-digit ratings gains versus year ago numbers (+250% W25-54, +208% P2+).
Year-to-date, OWN continues to post double-digit ratings growth in both primetime and total day across the network's key demos, with primetime posting +32% W25-54 and +29% gains in total viewers, and total day up +36% W25-54 and +45% total viewers versus year ago numbers.
Source: The Nielsen Company
OWN ratings are coverage ratings.
About OWN: Oprah Winfrey Network
A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011 on what was the Discovery Health Channel and is in approximately 80 million homes. The venture also includes the award-winning digital platform, Oprah.com.
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