OWN Scores 13 Consecutive Months of Year-Over-Year Ratings Growth
OWN: Oprah Winfrey Network has scored 13 consecutive months of year-over-year ratings growth across the key demos in primetime and total day. In February 2013, "Oprah's Next Chapter" scored over 1.3 million viewers for Oprah's interview with Beyoncé (Feb. 16 at 8 p.m.) and was the #1 non-sports program in its time period for W25-54 among all ad-supported cable. The series' second season is posting double-digit gains versus year ago, averaging 1.0 W25-54 and 1,377,000 total viewers, up +43% W25-54 and +82% total viewers.
OWN has delivered double-digit ratings growth in February across key demos versus one year ago (primetime up +11% W25-54 and +25% total viewers).
The season premiere of the new original series "Blackboard Wars" (Saturday, February 16 at 9 p.m.) posted triple and double-digit growth across key demos versus year ago numbers (+89% W25-54; +102% total viewers). The premiere episode scored a .51 W25-54 and 614,000 total viewers.
OWN February 2013
Prime growth versus year ago: +11% W25-54, +25% total viewers
Total Day growth versus year ago: +8% W25-54, +25% total viewers
Prime Average: 347,000 total viewers
Prime growth versus year ago: +4% W25-54, +18% total viewers
Total Day growth versus year ago: +7% W25-54, +19% total viewers
A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011 on what was the Discovery Health Channel and is in approximately 80 million homes. The venture also includes the award-winning digital platform, Oprah.com.
Source: The Nielsen Company