Nickelodeon closed the second week of March (3/3/14-3/9/14) as the top basic cable net with Kids 2-11 (2.7/876K) and total viewers (1.7M), securing the top spots in animation and preschool.
Nickelodeon's SpongeBob SquarePants was the week's number-one animated series with Kids 6-11, averaging a 4.6/895K. The net also scored the week's top three shows with Kids 2-5, led by PAW Patrol, which averaged a 7.9/974K with K2-5 (+36% versus a year ago), Wallykazam!, the network's latest addition to its preschool lineup, averaged a 6.1/944K (+95%) and Team Umizoomi took the third spot with a 5.9/915K (+61%).
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years.