Nickelodeon Teams With Michelle Obama For LET'S MOVE! Olympic Event
Nickelodeon's The Big Help prosocial campaign for kids is teaming up with First Lady Michelle Obama's Let's Move! initiative to host LET'S MOVE LONDON, an event for more than 1,000 American military children and American and British students.
The event, which is taking place on Friday, July 27, in London is being co-sponsored by Let's Move!, Nickelodeon's The Big Help, and the Department of State, and will include sports stations, musical performances and appearances by Olympic and Paralympic legends including members of the U.S. delegation along with David Beckham, Bart Conner, Nadia Comaneci, Teresa Edwards, Emily Hughes, Sarah Hughes, Shawn Johnson, Dikembe Mutombo, Dara Torres, members of the 2012 US Track and Field Team and Manchester United legends, among others.
"First Lady Michelle Obama's Let's Move! initiative has been invaluable in raising awareness about the importance of kids and families living healthier and more active lifestyles," said Marva Smalls, Executive Vice President, Public Affairs, Nickelodeon Group. "We are proud to work with the initiative as we ourselves continue to spread the message of health and wellness and inspire action through our Big Help campaign."
During Let's Move! London kids will have an opportunity to get into the Olympic spirit and get active with the NBA and USA Basketball, U.S. Tennis Association, Manchester United, USA Field Hockey, USA Track and Field and Right to Play, which will all be providing activity stations. The event will also feature performances from The Wanted, Mark Ronson, Katy B., the University of Florida Gator Marching Band, the Power Rangers and specials appearances from Nickelodeon's Jeff Sutphen, DJ J Boogie, and SpongeBob SquarePants.
This event is part of the First Lady's work to turn the inspiration of the Olympic and Paralympic Games into action by getting more kids healthy and active. In May, the First Lady Joined U.S. Olympians, Paralympians and London hopefuls to announce a nationwide commitment to get more than 1.7 million American children active as part of her Let's Move! initiative to solve the problem of childhood obesity in a generation.