Nickelodeon Marks 5th Straight Week with Kids in Key Demo
Nickelodeon marked its fifth straight week as the number-one basic cable net with Kids 2-11 (2.7/880K) and total viewers (1.6M), while also continuing its 9-month streak of year-over-year ratings gains.
The network's solid weekly ratings performance was driven by Nick's winning Saturday Primetime live-action block, featuring the debut of The Thundermans (Saturday, Nov. 2 at 9 p.m., all times ET/PT). Thundermans won its time period with 2.6M total viewers, which represents strong double-digit gains with Kids 2-11 (4.9/1.6M, +75%) and Kids 6-11 (6.3/1.2M, +58%). A new episode of Sam & Cat (8 p.m.) drew 3.0M total viewers and also won its time period with Kids 2-11 (5.2/1.7M, +8%) and Kids 6-11 (6.4/1.3M). The Haunted Hathaways (8:30 p.m.) drew 2.4M total viewers and won its time period with K2-11 (4.4/1.4, +22%) and Kids 6-11 (5.4/1.1M, +8%).
Overall, SpongeBob SquarePants ranks as the top program with Kids 2-11 (5.9/1.9M) for the week, and Paw Patrol is the top preschool series for the third consecutive week on all TV, averaging a 6.9/877K with K2-5.
Nick at Nite's original Sunday night lineup continues to post gains: See Dad Run (Nov. 3 at 8p.m.) drew 1.4M total viewers and posted double-digit increases with Adults 18-49 (0.4/466K, +33%), Kids 2-11 (2.0/657K, +54%) and Kids 6-11 (2.0/402K, +25%). Instant Mom (8:30 p.m. ET) averaged 1.3M total viewers and posted +14% delivery gains with Adults 18-49 (0.4/449K), a +50% gain in rating among Women 18-49 (0.6/338K) and grew its ratings triple digits with Kids 2-11 (1.8/579K, +125%) and Kids 6-11 (1.9/383K, +111%).
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).