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Nickelodeon Launches DORA ROCKS! New Limited-Edition Product Line

February 5
11:35 2013

Nickelodeon Launches DORA ROCKS! New Limited-Edition Product Line

Nickelodeon today announced an exclusive apparel, toy and specialty goods line inspired by DORA ROCKS!, the music-themedhalf-hour primetime special which premiered in January. Available now exclusively at Target Stores nationwide and on Target.com through April, the product line features musical elements, vivid colors and a fresh new outfit for Dora. Emmy award-winning Dora the Explorer currently reaches more preschoolers than any other show on television (12.4 million), and averages a 4.9/661,000 K2-5 and 1.5 million total viewers.

"We are excited to bring the Dora Rocks! experience to Target's guests," said Ron Johnson, senior vice president of Retail Development, Nickelodeon Consumer Products. "Dora Rocks! extends the interactivity kids and parents have come to expect from the show, bringing Dora into their homes with specially designed products."

Dora Rocks! features an array of themed products, only available at Target, including:

  • Exclusive apparel and accessories such as T-shirts, backpacks, shoes and more
  • A DVD package, distributed by Paramount Home Entertainment, featuring the direct-to-DVD release of "Dora Rocks!"
  • Dora Rocks! Music from the Special & More CD featuring 12 upbeat tracks including the series theme song and tunes from the television special
  • Dora Rocks! themed bedding, toys, games, headphones, musical instruments, books and activities.

In "Dora Rocks," Benny has a sing-along party where he and Dora perform a special song together. Before they arrive at Benny's Barn, Dora and Boots must use a microphone for the animals to create a rocky avalanche to cross Rumble Canyon. When they discover that Benny forgot to send out invitations to his party, they use the microphone again to call all of their friends to the barn for the sing-along.

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