Nickelodeon and Sprayground, a graffiti-inspired fashion brand, team up to release Sprayground x SpongeBob: SpongeBob SharkPants Deluxe Backpack. The limited-edition brightly-hued unisex backpack has a 360 degree print design, featuring elements of SpongeBob's Bikini Bottom pals including Mr. Krabs, Patrick and Sandy Cheeks. The Sprayground x SpongeBob: SpongeBob SharkPants deluxe backpack retails for $65, and available now exclusively at SprayGround.com.
"SpongeBob is an iconic and versatile brand that lends itself to be reimagined through innovative products," said Julie McKenzie, Senior Vice President, Softlines and Packaged Good, Nickelodeon Consumer Products. "Our Sprayground collaboration is a creative expression of all of the attributes that have made SpongeBob beloved around the world, mixed with cutting-edge style that both of our brands' fans will love." The Sprayground x SpongeBob: SpongeBob SharkPants Deluxe Backpack's front panel is a wide-eyed SpongeBob face with Sprayground's iconic shark mouth. Made of canvas, the backpack features cushioned shoulder straps with SpongeBob's iconic knee-high sock design, two side pockets, organizing pockets in the front compartment, and a laptop compartment in the main internal compartment. Since its launch in July 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history and a global pop culture phenomenon. Currently in its 14th year, the series continues to be one of the most-watched animated series with kids, with one third of its audience 18-49. SpongeBob SquarePants is one of the most 'liked' animated series on Facebook, with more than 84 million fans. As the most widely distributed property in Viacom history, SpongeBob is seen in over 170 countries and translated in more than 35 languages. Over the past several years, SpongeBob has averaged more than 100 million total viewers every quarter across all Nickelodeon networks.Videos