New USA Network Survey Finds A Lot of SEX IN THE CITY
usa network and New York Magazine today unveiled the results of a survey that asked New Yorkers their thoughts on love, lust, relationships, and what it truly means to be satisfied. The survey tapped into themes in the network's provocative new original drama SATISFACTION, which explores modern marriage at its midpoint through the lens of one couple who question, "What do you do when having it all is not enough?" SATISFACTION premieres Thursday, July 17 at 10/9c on USA.
The survey found Manhanttanites to be the most sexually active, Married men to be happier with their spouses than Married women, men almost twice as likely to cheat than women and nearly a third of New Yorkers would cheat if there were no consequences.
The custom native advertisement featuring the survey results in infographics is in the June 30 issue of New York Magazine, on stands June 30-July 13. The results are paired with the usa network ad for SATISFACTION. In addition to the in-book placement, the infographics will live on Vulture.com and ScienceOfUs.com along with a custom "Satisfaction" quiz that will be featured throughout the site.
"We always knew when we green lit our new drama series SATISFACTION that it would strike an emotional chord with our viewers and spark a heated debate," said usa network Executive Vice President of Marketing and Digital, Alexandra Shapiro. "We couldn't think of a better partner than New York Magazine to capture the cultural conversation around modern love and what it truly means to be satisfied."