NEWSIES to Launch Wellness Campaign on 'ABC WORLD NEWS' Tonight
Newsies, the Tony Award-winning "critics' pick" Broadway musical smash announces a new campaign called "NEWSIES: Get Up and Go," in support of Disney Magic of Healthy Living. The campaign will promote fun ways that kids can lead healthier lifestyles through dance, inspired by the show's Tony Award-winning choreography and music.
Newsies embraces the theme that what we do together can make a change for the better. In that spirit-- and through this campaign-- the cast of Newsies will share the gift of dance to encourage kids to embrace physical fitness, good nutrition, and to "Seize the Day," the Newsies way.
The campaign recently made its debut at PS 254 in Queens, New York. Tony Award-winner Christopher Gattelli and Newsies cast members led the students through dance sequences inspired by the show's thrilling production number "Seize the Day." Beginning in January, "NEWSIES: Get Up and Go" will be offered to schools participating in Disney Musicals in Schools, Disney Theatrical Group's outreach initiative that builds theatre programs in New York City schools.
ABC World News with Diane Sawyer was on location with Gattelli, the cast and the students of PS 254 for the campaign's inaugural session. Correspondent Sara Haines also joined the cast at The Nederlander Theatre to learn some of the moves and what it takes to be a Newsie on Broadway. The story airs Thursday, December 26th at 6:30pm EST on the ABC Television Network.
"NEWSIES: Get Up and Go" will launch nationally with the onset of the recently announced Newsies National Tour in the fall of 2014. Programs in select cities will be announced at a later date.
Newsies features a Tony Award-winning score with music by eight-time Academy Award winner Alan Menken and lyrics by Jack Feldman, with a book by four-time Tony Award winner Harvey Fierstein. Produced by Disney Theatrical Productions, Newsies is directed by Tony nominee Jeff Calhoun and choreographed by Christopher Gattelli.
The show received 23 major theatrical nominations - including eight Tony Award nods - and won Tony, Drama Desk and Outer Critics Circle Awards for Best Score and Best Choreography. One of Broadway's highest profile hits, it has been featured nationally on "Dancing with the Stars," "The View," "Good Morning America," "Nightline," "Macy's Thanksgiving Day Parade," and "The CBS Thanksgiving Day Parade."