NBC's UNDATEABLE Ties for Time Slot Win

By: Apr. 01, 2015
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

"Undateable" (1.4/4 in 18-49, 5.1 million viewers overall from 9-9:30 p.m. ET) retained 93% of last week's 1.5 rating in adults 18-49 and 98% of last week's 5.176 million in total viewers, despite this week's encore "Voice" lead-in. "Undateable" retained a best-yet 74% of its 18-49 lead-in from "The Voice" (an encore recap last night), up from last week's 54%.

In the time period, "Undateable" tied for #1 in the slot among the Big 4 in 18-49 against all original competition and ranked #1 outright among those nets in adults 25-54, women 25-54 and women 18-49.

"Undateable" improved the time period by +27% in 18-49 and +34% in total viewers versus NBC's season average in the slot prior to "Undateable," excluding "The Voice" (1.1 in 18-49, 3.774 million viewers overall, L+SD). Excluding "The Voice," "Undateable" has now generated NBC's three highest 18-49 ratings in the time period since Nov. 18.

Last night's "Undateable" is up +56% versus the show's 0.9 average last summer in 18-49 (L+SD, originals only). In total viewers, the increase versus last season's average is +82% (5.054 million vs. 2.779 million).

"One Big Happy" (1.2/3 in 18-49, 4.0 million viewers overall from 9:30-10 p.m. ET) retained 100% of last week's 1.2 in 18-49 and was up +5% week to week in total viewers (3.983 million vs. 3.794 million).

Versus all-original time-slot competition on the Big 4, "One Big Happy" ranked #1 in women 18-49 and women 18-34 and tied for #1 in adults 25-54 and women 25-54.

"One Big Happy" retained a best-yet 86% of its 18-49 lead-in from "Undateable," up from last week's 80%.

"One Big Happy" improved the slot by +20% in 18-49 versus NBC's season average in the time period prior to "One Big Happy," excluding "The Voice" (1.0, L+SD). Excluding "The Voice," "One Big Happy" has now generated NBC's three highest 18-49 ratings in the time period since Nov. 18.

An encore recap edition of "The Voice" (1.9/7 in 18-49, 8.4 million viewers overall from 8-9 p.m. ET) is running within 0.2 of a rating point of the time-period lead among the Big 4 in adults 18-49 and wins the time period among the Big 4 in adults 18-34 and women 18-34 versus all-original competition on the Big 4 nets.

UPSCALE: Last week's telecasts of "The Voice," "Undateable" and "One Big Happy" were the #2, 3 and 4 most upscale shows of the night on the Big 4 in terms of their concentrations of adults 18-49 living in homes with $100K+ incomes, with indexes of 117, 116 and 115 respectively (100 indicates an average concentration of those homes, L+SD).

A rebroadcast of "Chicago Fire" (0.9/3 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET) runs within 0.1 of the slot lead among ABC, CBS and NBC versus originals on the other nets. The "Chicago Fire" encore tied for #1 versus that original competition in women 18-34.

"Chicago Fire" delivered its most-watched rebroadcast since April 22, 2014 (4.2 million) and equaled its top 18-49 rating for an encore since March 25, 2014 (1.0).

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...2.7...3.3...3.6...3.8
Night Shift...1.0...1.3...1.4...1.5

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7...L+7+Digital
The Voice ...11.20 million...12.66 million...13.24 million...13.67 million
Night Shift...4.14 million...5.16 million...5.55 million...5.69 million


In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show with James Corden" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



Videos