NBC's TONIGHT SHOW Sees Year-to-Year Growth

By: Apr. 24, 2014
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A week of encore telecasts of "The Tonight Show Starring Jimmy Fallon" has generated growth of +19% in adults 18-49 versus a year-ago week of "Tonight" rebroadcasts - increasing to a 0.94 rating from a 0.79.

Fallon remained dominant among 11:35 p.m. ET talk shows for the week of April 14-18, generating "Tonight's" highest 18-49 rating for a week of encores in nearly three years, since the week of May 30-June 3, 2011 (0.99).

Fallon's 0.94 rating in adults 18-49 won by a 32% margin over ABC's "Jimmy Kimmel Live" (0.71), which was boosted by a season-high rating from an original telecast Thursday that featured coverage of ABC's "Scandal" season finale airing that night at 10 p.m. ET. "Kimmel" was in rebroadcast during the rest of last week. Versus CBS's week of "Late Show with David Letterman" encores, Fallon led by a 74% margin (0.94 vs. 0.54).

At 12:35 a.m. ET, an encore week of "Late Night with Seth Meyers" delivered bigger audiences than CBS's first-run "Late Late Show with Craig Ferguson" in all key ratings measures and generated a 25% margin over the "Late Late Show" originals in adults 18-49 (with a 0.50 rating vs. a 0.40). The week of "Late Night" rebroadcasts finished within 0.06 of a rating point of the prior week's 0.56 rating for four originals and a Friday encore.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of April 14-18. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49


11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.94 rating, 4 share *
CBS "Late Show," 0.54/2 *
ABC "Kimmel," 0.71/3 *


12:35-1:05 a.m. ET
ABC "Nightline," 0.44/2


12:35-1:35 a.m. ET
NBC "Late Night," 0.50/3 *
CBS "Late Late Show," 0.40/2


1:35-2:05 a.m. ET
NBC "Last Call," 0.30/2 *

TOTAL VIEWERS


11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.069 million viewers *
CBS "Late Show," 2.724 million viewers *
ABC "Kimmel," 2.840 million viewers *


12:35-1:05 a.m. ET
ABC "Nightline," 1.717 million viewers


12:35-1:35 a.m. ET
NBC "Late Night," 1.453 million viewers *
CBS "Late Late Show," 1.428 million viewers


1:35-2:05 a.m. ET
NBC "Last Call," 0.837 million viewers *


* All three 11:30 p.m. talk shows, as well as "Late Night" and "Last Call," were in rebroadcast last week, except for the Thursday "Kimmel," which was an original.

SEASON TO DATE (SINCE FEB. 17, "LIVE PLUS SAME DAY")

ADULTS 18-49


11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.46 rating, 7 share
CBS "Late Show," 0.56/2
ABC "Kimmel," 0.67/3


12:35-1:05 a.m. ET
ABC "Nightline," 0.40/2


12:35-1:35 a.m. ET
NBC "Late Night," 0.67/4
CBS "Late Late Show," 0.37/2


1:35-2:05 a.m. ET
NBC "Last Call," 0.35/3

TOTAL VIEWERS


11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.682 million viewers
CBS "Late Show," 2.768 million viewers
ABC "Kimmel," 2.673 million viewers


12:35-1:05 a.m. ET
ABC "Nightline," 1.616 million viewers


12:35-1:35 a.m. ET
NBC "Late Night," 1.903 million viewers
CBS "Late Late Show," 1.368 million viewers


1:35-2:05 a.m. ET
NBC "Last Call," 0.985 million viewers

SELECTED CABLE RESULTS, WEEK OF APRIL 14-18


NATIONAL ADULT 18-49 RATING


Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.39 **
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.36 **

TBS, 11 p.m.-midnight, "Conan," 0.38

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.98
Adult Swim, 12:30-1:30 a.m. ET, 0.70


Each adult 18-49 rating point equals 1.27 million viewers.


TOTAL VIEWERS


Comedy Central, 11-11:30 p.m. "The Daily Show," 0.835 million **
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.748 million **

TBS, 11 p.m.-midnight, "Conan," 0.794 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.221 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.645 million viewers

** "The Daily Show" and "The Colbert Report" were in rebroadcast last week.



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