NBC's TONIGHT SHOW, LATE NIGHT Outperform Timeslot Competition

By: Aug. 07, 2014
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"The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers" have dominated the late-night ratings week of July 28-Aug. 1.

Fallon topped the combined results of ABC'S "Jimmy Kimmel Live" and CBS's "Late Show with David Letterman," while Meyers outrated Letterman and pulled within four-hundredths of a point of Kimmel, despite starting an hour later. Note that Kimmel, Letterman and Meyers aired rebroadcasts on Friday.

Fallon's 1.11 rating in 18-49 for the week outscored the combined 0.97 of "Kimmel" (0.56) and "Late Show" (0.41). Versus "Tonight's" results for the same week last year, Fallon was up +39% in adult 18-49 rating, to a 1.11 from a 0.80.

The 1.11 equals Fallon's highest 18-49 rating in six weeks, since averaging a 1.13 for the week of June 16-20.

At 12:35 a.m. ET, "Late Night with Seth Meyers" beat Letterman (with a 0.52 rating vs. a 0.41) and finished within 0.04 of a point of Kimmel (0.52 vs. 0.56), despite a start time for Meyers that's an hour later than both Letterman's and Kimmel's.

Meyers grew versus the prior week for a second straight week in 18-49, up versus one week earlier by +2% (to a 0.52 from a 0.51) and up versus two weeks ago by +13% in 18-49 rating (0.52 vs. 0.46).

In the 12:35-1:35 a.m. ET slot, Meyers outrated CBS's "Late Late Show with Craig Ferguson" by a +126% margin in 18-49 (0.52 vs. 0.23) and topped ABC's "Nightline" by +69% in their head-to-head half-hour from 12:30-1 a.m. (0.59 vs. 0.35 for that half-hour). Meyers delivered bigger audiences than Ferguson in every key ratings measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - and also beat ABC's "Nightline" in their head-to-head half-hour in all key categories.

At 1:35 a.m. ET, encore telecasts of "Last Call with Carson Daly" outdelivered CBS's "Late Late Show" originals (with a 0.32 rating vs. a 0.23) and finished within three-hundredths of a point of ABC's "Nightline" (0.32 vs. 0.35), despite starting an hour later than both shows. Versus the same week last year, "Last Call" was up +10% in 18-49 rating (0.32 vs. 0.29).

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of July 28-Aug. 1. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted.)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 1.11 rating, 5 share
CBS "Late Show," 0.41/2 *
ABC "Kimmel," 0.56/3 *

12:35-1:05 a.m. ET
ABC "Nightline," 0.35/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.52/3 *
CBS "Late Late Show," 0.23/1

1:35-2:05 a.m. ET
NBC "Last Call," 0.32/3 (R)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.500 million viewers
CBS "Late Show," 2.162 million viewers *
ABC "Kimmel," 2.399 million viewers *

12:35-1:05 a.m. ET
ABC "Nightline," 1.439 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.447 million viewers *
CBS "Late Late Show," 1.111 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.810 million viewers (R)

* Friday's "Late Show," "Kimmel" and "Late Night" were encores.

SEASON TO DATE (SINCE FEB. 17, "LIVE PLUS SAME DAY")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.23 rating, 6 share
CBS "Late Show," 0.50/2
ABC "Kimmel," 0.64/3

12:35-1:05 a.m. ET
ABC "Nightline," 0.40/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.58/4
CBS "Late Late Show," 0.32/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.32/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.949 million viewers
CBS "Late Show," 2.571 million viewers
ABC "Kimmel," 2.551 million viewers

12:35-1:05 a.m. ET
ABC "Nightline," 1.582 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.638 million viewers
CBS "Late Late Show," 1.306 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.877 million viewers

SELECTED CABLE RESULTS, WEEK OF JULY 28-AUG. 1

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.62
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.49

TBS, 11 p.m.-midnight, "Conan," 0.36 (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.00
Adult Swim, 12:30-1:30 a.m. ET, 0.71

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.480 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.159 million

TBS, 11 p.m.-midnight, "Conan," 0.773 million (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.182 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.492 million viewers




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