NBC's TODAY Wins February Sweep in Key A25-54 Demo

NBC News' TODAY was the number-one morning show for the February sweep topping ABC's "Good Morning America" in the key demo A25-54. TODAY has now won seven consecutive sweeps and 20 straight months in the key demo. TODAY has also spent 61 straight weeks in first place (77 of 78 weeks) in the key demo, its best streak in more than four years. TODAY's A25-54 and A18-49 wins over GMA have reached five-year highs, season to date, and the total viewer gap between the two shows is 46% closer (-142,000 versus -265,000) versus last season. Additionally, TODAY won eight weeks in total viewers last year including the week of the presidential election, the month of December, and the third quarter.

NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. For more than 60 years, TODAY has provided a daily live broadcast of the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

TODAY is renowned for providing its audience with a "window on the world," bringing viewers breaking news as it happens and often broadcasting from locations around the globe. TODAY's longtime home at New York's Rockefeller Plaza attracts thousands of visitors each year to peer into its windows and become part of TODAY's broadcast. The Emmy Award winning program is anchored by Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales. Don Nash is the executive producer.