NBC's TODAY Wins 4th Quarter 2015 in Key Demo

TODAY was the number-one morning news show for the fourth quarter 2015, topping GOOD MORNING AMERICA by 115k in the key demo A25-54. This marks TODAY's first quarter win in more than three years, since the third quarter 2012. TODAY also posted its narrowest quarterly total viewer gap with GMA since the third quarter 2012. TODAY was the number-one morning show in A18-49 for the quarter.

GMA is the only morning show down double digits for both the quarter and the season, suffering a 19% loss in the key demo and an 11% loss in total viewers in both measures. For the quarter, TODAY has radically cut its total viewer gap with GMA by 51% (a whopping 329k) versus the fourth quarter last year.

For the week of December 21, all three morning shows were based on a 3-day average due to the Christmas holiday. For the short week, TODAY was once again the number-one morning show in A18-49. TODAY has now posted 134 daily A25-54 wins this year. TODAY remains the number-one show in both A25-54 and A18-49 for the season.

TODAY HIGHLIGHTS:

4TH QUARTER 2015

Show Name	HHRtg	HHShr	P2+Imps	P18-49Rtg	P18-49Imps	P25-54Rtg	P25-54Imps
TODAY	3.40	13	4,623	1.06	1,348	1.51	1,788
CBS THIS MORNING	2.50	10	3,475	0.56	708	0.85	1,013
GOOD MORNING AMERICA	3.62	14	4,939	0.90	1,143	1.41	1,673