NBC's TODAY Posts Big Ratings Gains

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. For the week of March 17, TODAY narrowed the total viewer and key demo A25-54 gaps with GMA for the second straight week. TODAY also posted the largest week-to-week gains in both total viewers (+213,000) and A25-54 viewers (+111,000) among the morning news shows.

TODAY Highlights:

· TODAY posted the biggest week-to-week gains in total viewers (adding +213,000) and A25-54 viewers (up +111,000) among the morning news shows
· TODAY closed both the P2+ and A25-54 viewer gaps for the second straight week
· In P2+, TODAY narrowed the gap by 7% week-to-week and 32% compared to the week of 3/3/2014
· TODAY also cut the A25-54 demo viewer gap by 25% versus the prior week and 38% from the week of 3/3/2014

· TODAY was #1 rated for the week among Women, Men, and Adults 18-49
· TODAY continues to dominate among younger viewers, winning its 39th consecutive week in rating A18-49

· TODAY saw a gain among W25-54 (+4%) compared to its non-Olympics 1Q'14 average while GMA was down -4%
· TODAY was also able to close the A25-54 gap with GMA by 10% versus its 1Q'14 average without the Olympics

Ratings Data

Week of 03/10/2014

NET HH HH P2+ A25-54 RTG A25-54 (000)

NBC 3.7 14 5122 1.8 2144

CBS 2.2 8 3064 0.8 1006

ABC 4.3 16 5798 1.9 2305

Don Nash is the executive producer of TODAY (Monday-Friday, 7-11 a.m.).