NBC's TODAY continues to gain momentum posting season-to-date growth among total viewers and the key demo A25-54. For the week of July 21, TODAY posted gains in A25-54 and A18-49 versus the prior week. Season-to-date, TODAY ranks as the #1 morning news broadcast in rating A18-49.
TODAY HIGHLIGHTS: TODAY averaged 4.041 million total viewers, leading CBS by +50% (+1,349,000)Ratings Data
Week of July 21
PROGRAM | HH Rtg |
HH Shr |
P2+ Imps |
P25-54 Rtg |
P25-54 Imps |
TODAY | 3.0 | 12 | 4,041 | 1.3 | 1,576 |
CBS THIS MORNING | 2.0 | 8 | 2,692 | 0.7 | 810 |
GMA | 3.7 | 15 | 5,100 | 1.5 | 1,820 |
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NBC's TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, and Don Nash is the executive producer.
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