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NBC's THE WOMEN OF SNL Builds on Lead-In by 100% in Key Demo

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NBC's THE WOMEN OF SNL Builds on Lead-In by 100% in Key Demo

An encore telecast of "The Women of SNL" delivered a 0.8/2 in 18-49 and 2.5 million viewers overall from 9-11 p.m. ET, building from its first half-hour to its fourth by +50% in adults 18-49 (to a 0.9 rating from a 0.6) and by +27% in total viewers (2.8 million vs. 2.2 million). "The Women of SNL" built on its lead-in by +100% in adults 18-49 and +45 in total viewers.

· "American Dream Builders" averaged a 0.4/1 in 18-49 and 1.8 million viewers overall from 7-8 p.m. ET. "American Dream Builders" grew from its first half-hour to its second by +25% or a tenth of a rating point in adults 18-49 (to a 0.5 from a 0.4) and by +22% in total viewers (1.9 million vs. 1.6 million).

· From 7-8 p.m. ET, the NBC Special "Coldplay: Ghost Stories" delivered a 0.4/2 in adults 18-49 and 1.7 million viewers overall.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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