NBC's THE WALL Maintains Last Week's Strong Ratings; Grows in Viewers

By: Jan. 11, 2017
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

"The Wall" (1.7/6 in 18-49, 7.1 million viewers overall from 8-9 p.m. ET): Wins the timeslot among the Big 4 networks in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demos.

Maintains 100% of last week's strong regular-slot debut in 18-49 (1.7 vs. 1.7), the highest "Wall" rating thus far.

Grows in total viewers to the show's biggest audience to date (+4%, 7.074 million vs. 6.792 million), topping last Tuesday's regular-slot debut and two Monday previews, one of which benefited from a high-rated "America's Got Talent" lead-in.

Grows substantially from half-hour to half-hour in virtually every key measure, including gains of +19% in adults 18-49 (1.6 to 1.9), +17% in women 18-49 (1.8 to 2.1) and +21% in men 18-49 (1.4 to 1.7)

Excluding last season's NBC hit "Little Big Shots," this is the most-watched telecast of an in-season first-year alternative series on the Big 4 networks since March 2013.

Upscale: "The Wall" delivers a strong upscale audience. Last week's telecast generated a 125 index among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, L+SD).

From approximately 9-10 p.m. ET, coverage of President Obama's Farewell Address was sustaining and will not be included in nightlong or weeklong averages.

"This Is Us" aired as an original at 10 p.m. Eastern time and at 9 p.m. Pacific time, and in the show's official-national ratings, viewers will also be counted from a 10 p.m. Pacific Time replay. As a result, the regular fast-affiliate numbers that came in at 8 a.m. PT / 11 a.m. ET are unreliable for "This Is Us" and understate its results.

NBC will have accurate "fast official" ratings for "This Is Us" later today which will reflect the show's initial airing in all time zones as well as the unduplicated viewers from the 10 p.m. replay in the Western U.S.

In household ratings in the 56 markets metered by Nielsen Media Research, which accurately reflect time-zone adjustments but do not yet include viewers from the 10 p.m. replay in the West, "This Is Us":

Nearly matched its series record even before the unduplicated viewers of the replay are included. The show is currently reporting a 7.0 household rating in the metered markets, nearly matching the 7.1 series record (achieved on Nov. 29 and Dec. 6).

Is the #1 show of the night on the Big 4 networks in metered-market households.


In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," delayed by a primetime overrun; and ABC's "Jimmy Kimmel Live," 1.7/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," delayed by a primetime overrun; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.4/5 in metered-market households; CBS's "Late Late Show," delayed by a primetime overrun. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," delayed by a primetime overrun.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Photo by: Ben Cohen/NBC



Videos