NBC's THE VOICE is Monday's #1 Show on Big 4 in Every Key Measure

By: Nov. 29, 2016
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

NBC wins Monday night among the Big 4 in every key measure (including a tie in men 18-34), taking 6 of 6 half-hours in adults 18-49 Note ABC carried NFL football in the Philadelphia market and is subject to downward adjustment.

"The Voice" (2.0/6 in 18-49, 9.7 million viewers overall from 8-10:01 p.m. ET): Ranks as the #1 show of the night on the Big 4 networks in every key measure -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Is close to rounding up to a 2.1 (currently reporting a 2.04 in these prelim fast-affiliate ratings).

Is currently retaining 95% week to week in 18-49 (2.0 vs. 2.1), pending updates, and is growing in total viewers (9.700 million vs. 9.636 million).

Is currently retaining +95% versus the comparable telecast of the prior cycle in 18-49 (2.0 vs. 2.1 on May 2), pending updates, and 97% in total viewers (9.700 million vs. 9.968 million).

Will add significant viewership via time-shifting and VOD - so far this season, "The Voice" is growing by +27% in 18-49 rating going from L+SD to L+7 (from a 2.75 to a 3.50) and more than +2.3 million viewers overall (11.4 million to 13.7 million).

Upscale: "The Voice" is generating a solid upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).

"Timeless" (1.1/4 in 18-49, 4.9 million viewers overall from 10:01-11 p.m. ET):
Ranks #1 at 10 p.m. among the ABC, CBS and NBC dramas in adults 18-49.

Remains undefeated in the slot vs. ABC and CBS competition in 18-49, ranking #1 or tied for #1 with each of eight telecasts to date.

Also ranks #1 or tied for #1 among those nets this week in every other key demographic (note that ABC's "Conviction" is subject to downward adjustment due to an NFL preemptions in the Philadelphia market).

Retains 92% versus last week in 18-49 (1.1 vs. 1.2) and is currently growing +3% in total viewers (4.863 million vs. 4.714 million), pending updates.

Will add substantial viewership via time-shifting and VOD - "Timeless" has increased by +77% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.44 to a 2.55) and +3.9 million viewers overall (6.1 million to 10.0 million).

Upscale: "Timeless" is delivering a strong upscale audience, indexing at a 119 among adults 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 1.7/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.3/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households with an encore; CBS's "Late Late Show," 1.0/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



Videos