NBC's THE VOICE is Monday Night's #1 Big 4 Show

By: Nov. 03, 2015
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NBC ranks #1 for Monday night among the Big 4 networks in adults 18-49, total viewers and all other key measures, with "The Voice" the #1 show of the night on those nets in 18-49 and "Blindspot" tied for #2.

"Blindspot" (2.2/7 in 18-49, 8.0 million viewers overall from 10-11 p.m. ET) is up +5% week to week in 18-49 (2.2 vs. 2.1) and +1% in total viewers (7.961 million vs. 7.906 million).

Is at three-week highs in both categories, best since Oct. 12 (2.5 in 18-49, 8.4 million viewers).

Ties CBS's "Supergirl" (2.2) as the #2 show of the night on the Big 4 in 18-49, as well as the #1 drama of the night and the #1 first-year series.

Ranks #1 in the slot among the ABC , CBS and NBC in every key demo.

Equals its ABC-CBS competition combined in 18-49 (2.2 vs. a combined 2.2).

Wins the hour by an +83% margin among ABC, CBS and NBC (2.2 vs. 1.2 for CBS's "NCIS: LA).

Is up +38% versus NBC's average in the slot last season in 18-49 (2.2 vs. 1.6).

In seven weeks, has delivered NBC's seven highest ratings in the slot, excluding sports, in the last 11 months (since Nov. 17, 2014, 2.2 with "The Blacklist").

NBC Research is projecting a 4.6 rating in 18-49 after seven days of time-shifting and alternate-platform viewing.

"Blindspot" delivers heavy time-shifting and VOD viewership:

Last week's "Blindspot" grew by +62% in 18-49 rating going from L+SD to L+3 ratings (2.15 to 3.49) and by 4.1 million viewers overall (7.9 million to 12.0 million).

The total-viewer increase was the biggest lift of the night, ahead of "Big Bang Theory" (+3.968 million) and "Supergirl" (+3.169 million).

Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in home with $100K+ incomes.

"The Voice" (3.2/9 in 18-49, 11.9 million viewers overall from 8-10 p.m. ET) is up week to week for a second straight week in 18-49, growing by +3% (3.2 vs. 3.1 on Oct. 26), for its best rating since Oct. 12 (3.3).

Is the #1 telecast of the night on the Big 4 in adults 18-49 and most other key demos

Wins the time period among the Big 4 in every key demo.

NBC Research is projecting a 4.3 rating in 18-49 after seven days of time-shifting and alternate-platform viewing.

Is retaining 100% of the comparable telecast in the spring (3.2 vs. 3.2 for the second "Knockout" Monday telecast of the Spring on March 30).

Will add substantial viewership via time-shifting and VOD -- so far this season, Monday's "Voice" has grown by +26% in 18-49 rating (from a 3.36 to a 4.23) and 2.5 million viewers overall (12.1 million to 14.6 million) going from L+SD to L+7.

Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3, 100 represents an average concentration of those homes). The prior week's telecast was the night's most upscale show on the Big 4 (116 index, L+SD).

In Late-Night Metered Markets Monday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.1/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.



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