NBC's THE VOICE is #1 Show of Night in Virtually All Key Demos

By: Mar. 25, 2015
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

"The Voice" (2.7/9 in 18-49, 11.2 million viewers overall from 8-9 p.m. ET) ranks as the #1 show of the night on the Big 4 in 18-49 by a +26% margin (2.7 vs. 2.2 for CBS's #2 "NCIS"). "The Voice" is the #1 show of the night on the Big 4 in every key demographic (including a tied for #1 among men 25-54).

"The Voice" is running within 7% of the comparable Tuesday KNOCKOUT telecast from THE FALL in adults 18-49 (2.9 on Oct. 28) and within 1% in total viewers (11.196 million vs. 11.350 million).

L+7: "The Voice" will grow significantly via time-shifted viewing. Tuesday "Voice" originals have increased by +24% in 18-49 rating this season (from a 3.32 to a 4.13) and 2.1 million viewers overall (12.3 million to 14.4 million) going from L+SD to L+7.

"Undateable" (1.5/5 in 18-49, 5.2 million viewers overall from 9-9:30 p.m. ET) delivered its second-best ratings to date, behind only last week's season premiere (1.9/6 in 18-49, 6.4 million viewers overall). In the time period, "Undateable" tied for #1 among the Big 4 in women 18-34 (1.0) and is tied for #2, within 0.1 of #1, in adults 18-34 (0.9)

"Undateable" improved the time period by +36% in 18-49 and +39% in total viewers versus NBC's season average in the slot prior to "Undateable," excluding "The Voice" (1.1 in 18-49, 3.774 million viewers overall, L+SD). Excluding "The Voice," "Undateable" has now generated NBC's two highest 18-49 ratings in the time period since Nov. 18.

Last night's "Undateable" is up +67% versus the show's 0.9 average last summer in 18-49 (L+SD, originals only). In total viewers, the increase versus last season's average is +89% (5.239 million vs. 2.779 million).

"One Big Happy" (1.2/4 in 18-49, 3.9 million viewers overall from 9:30-10 p.m. ET) retained 80% of its 18-49 lead-in from "Undateable."

"One Big Happy" improved the slot by +20% in 18-49 versus NBC's season average in the time period prior to "One Big Happy," excluding "The Voice" (1.0, L+SD). Excluding "The Voice," "One Big Happy" has now generated NBC's two highest 18-49 ratings in the time period since Nov. 18.

A special Tuesday telecast of "The Night Shift " (1.0/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) beat ABC's regular drama in the time period, "Forever," in adults 18-49 and all key adult-female demos.

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...2.7...3.3...3.6...3.8
Night Shift...1.0...1.3...1.4...1.5

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7...L+7+Digital
The Voice ...11.20 million...12.66 million...13.24 million...13.67 million
Night Shift...4.14 million...5.16 million...5.55 million...5.69 million


In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households) trailed CBS's "Late Late Show with James Corden" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show with James Corden" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



Videos