NBC's THE VOICE is #1 Show of Monday Night Among Big 4

By: Nov. 10, 2015
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NBC ranks #1 for Monday night among the Big 4 networks in adults 18-49, total viewers and all other key measures, with "The Voice" and "Blindspot" ranking as the #1 and #2 shows of the night on those nets in 18-49.

"The Voice" (3.2/10 in 18-49, 12.0 million viewers overall from 8-10 p.m. ET) is up +10% of the comparable telecast in the spring (3.2 vs. 2.9 for the first Monday live telecast of the Spring on April 6).

Is the #1 program of the night on the Big 4 in adults 18-49 and all other key demos.

Is retaining 100% of last week's 3.2 in these prelim fast-affiliate ratings in 18-49 and 97% of last week's 3.3 in official nationals.

In total viewers, is up +1% versus last week's fast-affil results (11.974 vs. 11.868 million) and is retaining 99% of last week's official-national 12.059 million.

Wins the time period among the Big 4 in every key demo.

NBC Research is projecting a 4.2 rating in 18-49 and 14.7 million viewers overall after seven days of time-shifting and alternate-platform viewing.

Will add substantial viewership via time-shifting and VOD - last week's "Voice" increased by +20% in 18-49 rating going from "live plus same day" to "live plus three day" Nielsens (from a 3.28 rating to a 3.95) and by 2.0 viewers overall (from 12.1 million to 14.1 million).

Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3, 100 represents an average concentration of those homes). The prior week's telecast was the night's most upscale show on the Big 4 (121 index, L+SD).

"Blindspot" (2.2/7 in 18-49, 7.6 million viewers overall from 10-11 p.m. ET) retains 100% of last week's rating in 18-49 (2.2 vs. 2.2), to match a four-week high (best since Oct. 12, 2.5).

Is the #2 show of the night on the Big 4 in adults 18-49, as well as the #1 scripted series and the #1 first-year series.

Ranks #1 in the slot among the ABC , CBS and NBC in every key demo.

Equals its ABC-CBS competition combined in 18-49 (2.2 vs. a combined 2.2).

Wins the hour by an +83% margin among ABC, CBS and NBC (2.2 vs. 1.2 for CBS's "NCIS: LA).

Is up +38% versus NBC's average in the slot last season in 18-49 (2.2 vs. 1.6).

In eight weeks, has delivered NBC's eight highest ratings in the slot, excluding sports, in nearly 12 months (since Nov. 17, 2014, 2.2 with "The Blacklist").

NBC Research is projecting a 4.5 rating in 18-49 and 14.2 million viewers overall after seven days of time-shifting and alternate-platform viewing.

"Blindspot" delivers heavy time-shifting and VOD viewership:

Last week's "Blindspot" grew by +64% in 18-49 rating going from L+SD to L+3 ratings (2.24 to 3.68) and by 4.4 million viewers overall (8.0 million to 12.4 million), to generate the #1 increases of the night on the Big 4 in 18-49 rating (+1.44) and percentage (+64%) and total-viewer persons (+4.392 million) and percentage (+55%).

Last week's total-viewer increase of +4.392 million was the biggest L+3 lift for any broadcast program since Oct. 19 ("Blindspot," +4.402 million).

Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 124 among adults 18-49 living in home with $100K+ incomes. Last week's telecast was the night's most upscale scripted show on the Big 4 (112 index, L+SD).

In Late-Night Metered Markets Monday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.9/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.


From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

NBC has won the primetime ratings week of Nov. 2-8 among the Big 4 networks in the key demographic of adults 18-49, giving the network six wins in the season's first seven weeks and keeping NBC #1 or tied for #1 for the 17th time in the last 18 weeks.

NBC's "Sunday Night Football" ranked #1 for the week of Nov. 2-8 among primetime shows on ABC, CBS, NBC and FOX in adults 18-49 and total viewers and all other key measures (including a tie for #1 in women 18-34).

Joining Sunday's Eagles-Cowboys game among the week's Top 20 primetime telecasts on the Big 4 were Monday's "Voice" (#6), Monday's "Blindspot" (tied for #10), Tuesday's "Voice" encore recap (tied for #13) and Tuesday's "Chicago Fire" (#20). Rankings exclude sports pre- and post-game shows.

According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 2.4 rating, 8 share in adults 18-49 and 8.3 million viewers overall for the week, NBC's top results in both measures in the last three weeks (since the week of Oct. 12-18, 2.4 in 18-49, 8.4 million viewers overall). The last time NBC topped this week's 2.4 rating in 18-49 was the week of Sept. 28-Oct. 4 (2.7).

NBC ranked #1 among the Big 4 networks for the week in adults 18-49 and total viewers, while also ranking #1 or tied for #1 in men and women 18-49, adults and men 18-34 and adults, men and women 25-54. Versus the same week last year, NBC was up +9% in adults 18-49 (with a 2.4 rating vs. a 2.2) and up +6% in total viewers (8.3 million vs. 7.8 million), while also growing in viewership versus the year-ago week in nearly every other key measure.

Through the opening seven weeks of the 2015-16 season, NBC ranks #1 among the Big 4 networks in adults 18-49 and every other key demo (including a tie for #1 in women 18-34) and is #2 in total viewers.

NBC is running within a tenth of a rating point of its year-ago season average in adults 18-49 (2.8 vs. 2.9, "most current"), is matching its year-ago 25-54 rating (3.5 vs. 3.5) and is up slightly in total viewers (9.631 million vs. 9.925 million), making it the only Big 4 net up versus last season in that measure. NBC is also up versus last season in men 18-49 (2.8 vs. 2.7) and men 25-54 (3.4 vs. 3.3).



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