NBC's THE VOICE Tops Its Year-Ago Tuesday Debut

By: Feb. 25, 2015
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

The Tuesday debut of "The Voice" (3.8/11 in 18-49, 13.8 million viewers overall from 8-10 p.m. ET) is up +15% versus THE FALL finale in 18-49 (3.8 vs. 3.3 from 9-11 p.m. on Tuesday, Dec. 16, 2014) and up +7% in total viewers (13.822 million vs. 12.880 million). Last night's Tuesday debut is also up +31% versus what the Tuesday edition was averaging at the end of its prior cycle through the month of December in 18-49 (3.8 vs. 2.9 for Dec. 2, 9 and 16) and up +15% in total viewers (13.822 million vs. 12.039 million).

"The Voice" is up +3% versus last winter's Tuesday premiere (3.7 from 8-9:01 p.m. on Tuesday, Feb. 25, 2014, which followed by two nights NBC's 18 nights of Sochi Olympics coverage) and is up +6% in total viewers (13.822 million vs. 13.045 million).

The Tuesday "Voice" debut is currently retaining 95% of Monday's premiere rating in these prelim fast-affiliate results (3.8 vs. 4.1) and 93% of Monday's official-national rating (3.8 vs. 4.1), up from last year's 79% retention of Monday by the Tuesday debut (3.7 vs. 4.7).

In total viewers, last night's telecast is up +2% versus Monday's premiere total-viewer result in prelim fast-affiliate ratings (13.822 million vs. 13.612 million), versus the year-ago 18% drop from Monday to Tuesday. If this increase holds in official nationals, it will be the biggest total-viewer increase from Monday debut to Tuesday debut in "Voice" history.

"The Voice" is the #1 show of the night on the Big 4 in adults 18-49 by a +58% margin (3.8 vs. 2.4 for the #2 show, CBS's "NCIS"), after Monday's "Voice" also ranked #1 by a +58% margin(4.1 vs. 2.6 for "Bachelor"). In the time period, "The Voice" dominated, winning among the Big 4 in every key demographic.

"The Voice" will add significant audience with time-shifted viewing -- first-run editions of Tuesday's "Voice" this season have grown by +24% in 18-49 rating (from a 3.24 to a 4.02) and more than 1.9 million viewers overall (12.1 million to 14.0 million) going from L+SD to L+7.


The series finale of "Parks and Recreation" (1.6/5 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) jumped +45% versus the show's prior telecast (1.6 vs. 1.1 last week from 8:30-9).

Featuring guest appearances by Vice President Joe Biden, Rashida Jones, Rob Lowe, Kathryn Hahn and Christie Brinkley, the "Parks" finale is up +60% versus the show's year-ago season finale (1.6 vs. 1.0 from 8-9 p.m. ET on Thursday, April 24, 2014). In the time period, "Parks" ranked #1 among ABC, CBS and NBC in women 18-49 and adults, men and women 18-34.

Last night's series finale delivered the highest "Parks" 18-49 rating since Thursday, May 2, 2013 (1.6), following "The Office," and is the most-watched "Parks" telecast since Thursday, May 19, 2011 (4.271 million), following that year's "Office" season finale.

"Parks" will add substantial audience with time-shifted viewing -- "Parks and Recreation" originals have increased by +38% in 18-49 (from a 1.38 rating to a 1.91) and 868,000 viewers overall (3.6 million to 4.5 million) going from L+SD to L+7.

Upscale: "Parks" delivers a strong concentration of upscale viewers, indexing at a 147 for adults 18-49 living in homes with $100K+ incomes with its 8 p.m. edition and 151 at 8:30 (100 represents an average concentration of those homes, "most current").


Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Voice...3.8...4.6...4.9
Parks and Rec...1.6...2.0...2.2

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Voice ...13.8 million...15.6 million...16.3 million
Parks and Rec ...4.2 million...4.8 million...5.1 million


In Late-Night Metered Markets Tuesday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.1/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.3/6; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



Videos