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NBC's THE VOICE Retains 96% of Total Viewers from Debut Episode

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NBC's THE VOICE Retains 96% of Total Viewers from Debut Episode



NBC swept six of six half-hours among the Big 4 networks last night in adults 18-49 and total viewers with "The Voice" and "The Blacklist," both of which ranked #1 in their time periods among the Big 4 networks in every key ratings category.



· "The Voice" (4.5 rating, 12 share in adults 18-49, 15.7 million viewers overall from 8-10:01 p.m. ET,) retained 96% of last week's premiere rating (4.5 vs. 4.7) and 99% of last week's average in total viewers (15.651 million vs. 15.858 million), and note that last week's 15.9 million was the biggest L+SD audience for any music-competition show on any network since Fox's "American Idol" averaged 16.1 million viewers on Wednesday, Jan. 23, 2013.





· The 4.5 for last night's "The Voice" is the show's second-highest 18-49 rating for a Monday telecast since Oct. 14, trailing over that span only last week's 4.7 for the debut episode. And excluding last week, it's the top Monday total-viewer result since March 5, 2012.





· From 10:01-11 p.m. ET, "The Blacklist" (2.7/8 in adults 18-49, 11.1 million viewers overall) dominated the time period among ABC, CBS and NBC, prevailing by a 69% margin over ABC's second-place "Castle" (1.6/4) and topping CBS's "Intelligence" by 125% (2.7 vs. 1.2). "The Blacklist" retained 87% of the prior week's rating in adults 18-49 (2.7 vs. 3.1) and 99% in total viewers (11.065 million vs. 11.179 million).





· "The Blacklist" ranked #1 in The Hour among ABC, CBS and NBC with dominant margins in every key measure. Versus NBC's averages in the slot last season, last night's "Blacklist" is up 35% in 18-49 rating (2.7 vs. 2.0, L+SD non-sports) and 93% in total viewers (11.065 million vs. 5.746 million), pending updates.





· L+3 TIME-SHIFTING: Last week's "Blacklist" grew by 4.7 million viewers in "live plus three day" results (to 15.9 million from 11.2 million) and was up 47% in 18-49 (to a 4.55 from a 3.09).







In Late-Night Metered Markets Monday night:



· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 4.2/11; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.5/6.





· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.7/8; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.9/4.





· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.





· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (2.0/7 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.9/6 in 18-49) topped "Late Late Show" (0.3/2).





· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.2/5 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.







For the Week:



· NBC has finished #2 among the Big 4 networks for the Primetime ratings week of Feb. 24-March 2 behind only Academy Award-boosted ABC. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 1.8 rating, 5 share in adults 18-49 and 6.3 million viewers overall for the week of Feb. 24-March 2, to jump 50% above its 1.2 rating in 18-49 for the same week last year and 53% above its year-ago 4.1 million viewers.





· NBC was up versus the same week last year by double-digit percentages in every key ratings measure.





· Monday's edition of "The Voice" ranked #4 among the week's Primetime programs on the Big 4 networks in adults 18-49, with the Tuesday "Voice" ranking #6 and "The Blacklist" tying for #9. Also ranking among the top 30 Primetime shows on ABC, CBS, NBC and FOX last week were Tuesday's "About a Boy" encore (tied for #22), Wednesday's "Chicago P.D." (tied for #24), Tuesday's "Growing Up Fisher" rebroadcast (tied for #28) and Wednesday's "Law & Order: SVU" (tied for #28).





· Excluding Academy Award-related programming on ABC, "The Voice" delivered the #2 and #3 ratings of the week on the Big 4 in 18-49 and "The Blacklist" tied for #6. The two "Voice" editions were the #1 and #2 non-Oscar programs on those net in teens 12-17 and kids 2-11.





· Through 23 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54 and other key demos. It's the first time NBC has ranked #1 in 18-49 this late in the season in 10 years (since the 2003-04 season).





· NBC's 3.1 rating in adults 18-49 is the network's top average at this point in the season in six years (since a 3.1 in 2007-08).





· Versus one year ago, NBC is up 19% season to date in adults 18-49 (3.1 vs. 2.6).





· In total viewers, NBC ranks #2 for the season with an average of 10.3 million viewers, which is its biggest overall audience 23 weeks into the season in 10 years (since 2003-04, 11.0 million). Versus one year ago, NBC is up 37% season to date in total viewers (10.3 million vs. 7.5 million).





WEEKLY RESULTS

Adults 18-49, L+SD

Net... Week 23, 2012-13... Week 23, 2013-14...Diff

NBC...1.2...1.8...Up 50%

CBS...1.9...1.7... Down 11%

ABC...1.6...3.3... Up 106%

Fox...2.2...1.3...Down 41%



Total Viewers, L+SD

Net... Week 23, 2012-13... Week 23, 2013-14...Diff

NBC...4.121 million ...6.300 million...Up 53%

CBS...9.108 million...8.482 million...Down 7%

ABC...6.058 million ...11.553 million...Up 91%

Fox...6.614 million ...4.405 million...Down 33%



SEASON AVERAGES

Adults 18-49, "Most Current"

Net... STD '12-13... STD '13-14...Diff

NBC...2.6...3.1...Up 19%

CBS...3.1...2.4...Down 23%

ABC...2.3...2.1...Down 9%

Fox...2.5...2.8...Up 12%



Total Viewers, "Most Current"

Net... STD '12-13... STD '13-14...Diff

NBC...7.500 million ...10.309 million...Up 37%

CBS...12.462 million...10.869 million... Down 13%

ABC...7.904 million ...7.426 million...Down 6%

Fox...7.063 million ...8.177 million...Up 16%





NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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