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NBC's THE VOICE Retains 94% of Last Week's Ratings

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NBC's THE VOICE Retains 94% of Last Week's Ratings

NBC won Monday in adults 18-49, adults 25-54 and other key measures, dominating the 9 and 10 p.m. hours among the Big 4 networks 18-49.



"The Voice" (3.4 rating, 9 share in adults 18-49, 12.1 million viewers overall from 8-10:01 p.m. ET,) retained 94% of last week's 3.6 in these preliminary fast-national ratings in 18-49 and 92% of last week's 3.7/10 in official nationals, despite competition last night from the series finale of CBS's "How I Met Your Mother." In total viewers, last night's "Voice" retained 94% of last week's official-national 12.847 million..



"The Voice" grew significantly throughout its two hours, with this track: 2.9, 3.3, 3.5, 3.8. From its first half-hour to its fourth, "The Voice" increased by 0.9 of a point or 31% in 18-49 and by 17% or more than 1.8 million persons in total viewers (to 12.9 million from 11.0 million). For its second hour from 9-10 p.m., "The Voice" won among the Big 4 in 18-49 by a 44% margin (with a 3.6 rating vs. an average 2.5 for CBS's second-place hour of comedy - the debut of "Friends With Better Lives" and "Mom").



"The Blacklist" (2.8/8 in adults 18-49, 11.4 million viewers overall from 10:01-11 p.m. ET) is currently matching the show's highest 18-49 rating since Feb. 24. In total viewers, this is currently the most-watched "Blacklist" since Dec. 2, pending updates. "The Blacklist" is a dominant #1 in The Hour among ABC, CBS and NBC in every key ratings measure, and, with ABC's "Castle" in rebroadcast, "Blacklist" topped the ABC-CBS drama competition combined in every key demographic. Versus NBC's averages in the time period last season, "The Blacklist" is up 40% in 18-49 (2.8 vs. 2.0, L+SD, non-sports) and up 98% in total viewers (11.393 million vs. 5.746 million).



L+3 Time-Shifting: In "live plus three day" Nielsens, last week's "Blacklist" grew by 1.74 rating points, its biggest L+3 increase since Nov. 11, to a 4.66 rating from a 2.82, a gain of 62%. In total viewers, The March 24 "Blacklist" grew by 5.3 million viewers (to 16.1 million from 10.8 million), its biggest increase since Jan. 27.





In Late-Night Metered Markets Monday night:



In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.1/5.



In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.



From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.



From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).



At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.





For the Week:



Led by the #1 show of the week on the Big 4 networks, Monday's "The Voice," NBC has tied for #2 in adults 18-49 among ABC, CBS, NBC and FOX for the Primetime ratings week of March 24-30, averaging a 1.5 rating, 4 share in adults 18-49 and 5.9 million viewers overall for the week, according to "live plus same day" viewing figures from Nielsen Media Research.



NBC has now ranked #1, tied for #1, #2 or tied for #2 among the Big 4 nets in 18-49 for each of the last eight weeks in a row (including Olympic weeks), up from finishes of #4 or tied for #3 among those nets for all eight of those weeks one year ago.



Thru the season's 27th week (thru March 23), NBC has won 75 nights in adults 18-49 among the Big 4 networks, more NBC nightlong wins than for any full September-to-May season since 2003-04 (83 wins).



The Monday edition of "The Voice" ranked #1 among the week's Primetime programs on the Big 4 networks in adults 18-49, while Tuesday's "Voice" finished #5 and Monday's "The Blacklist" tied for #7



Between them, the two editions of "The Voice" accounted for the #1 rating of the week on the Big 4 in adults and women 18-49, adults and women 25-54, teens 12-17 and kids 2-11.



Through 27 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tie), all key adult-female demos and other key measures. It's the first time NBC has ranked #1 in 18-49 this late in the season in 10 years (since the 2003-04 season).



NBC's 2.9 rating in adults 18-49 is the network's top average at this point in the season in four years (since a 2.9 in 2009-10).



Versus one year ago, NBC is up 21% season to date in adults 18-49 (2.9 vs. 2.4).



In total viewers, NBC ranks #2 for the season with an average of 9.9 million viewers, which is its biggest overall audience 27 weeks into the season in nine years (since 2004-05, 10.0 million). Versus one year ago, NBC is up 39% season to date in total viewers (9.9 million vs. 7.1 million).



WEEKLY RESULTS

Adults 18-49, L+SD

Net... Week 27, 2012-13... Week 27, 2013-14...Diff

NBC...1.6...1.5...Down 6%

CBS...2.3...2.1... Down 9%

ABC...1.7...1.5... Down 12%

Fox...1.6...1.3...Down 19%



Total Viewers, L+SD

Net... Week 27, 2012-13... Week 27, 2013-14...Diff

NBC...5.426 million ...5.920 million...Up 9%

CBS...9.017 million...9.087 million...Up 1%

ABC...7.113 million ...6.247 million...Down 12%

Fox...5.224 million ...4.130 million...Down 21%



SEASON AVERAGES

Adults 18-49, "Most Current"

Net... STD '12-13... STD '13-14...Diff

NBC...2.4...2.9...Up 21%

CBS...3.0...2.4...Down 20%

ABC...2.3...2.1...Down 9%

Fox...2.5...2.6...Up 4%



Total Viewers, "Most Current"

Net... STD '12-13... STD '13-14...Diff

NBC...7.108 million ...9.915 million...Up 39%

CBS...12.147 million...10.808 million... Down 11%

ABC...7.852 million ...7.474 million...Down 5%

Fox...7.118 million ...7.828 million...Up 10%





NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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