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NBC's THE VOICE Ranks #1 in Time Period

Related: THE VOICE, NBC
NBC's THE VOICE Ranks #1 in Time Period

NBC won Monday in 18-49 among the Big 4 networks in every key demo -- adults, men and women 18-34, 18-49 and 25-54 -- led by the #1 show of the night, "The Voice," and the top-rated "Blacklist" since Feb.24. NBC's 18-49 margin for the night in 18-49 is 62% (3.4 vs. a 2.1 for #2 ABC).



"The Voice" (3.6 rating, 10 share in adults 18-49, 12.6 million viewers overall from 8-10:01 p.m. ET,) ranked #1 for the night in adults 18-49 and won the time period among ABC, CBS, NBC and FOX in every key demo - adults, men and women 18-34, 18-49 and 25-54. "The Voice" won the time period in 18-49 among the Big 4 nets by a 50% margin over CBS's second-place comedy block (with a 3.6 rating vs. a 2.4) and also topped ABC's week two of "Dancing With the Stars" by 64% (3.6 vs. 2.2) and Fox's dramas by 157% (3.6 vs. 1.4). From its first half-hour to its fourth, "The Voice" grew by 18% or 0.6 of a point in adults 18-49 (to a 3.9 from a 3.3) and by 1.2 million persons in total viewers (13.2 million vs. 12.0 million).



"The Blacklist" (2.9/8 in adults 18-49, 11.0 million viewers overall from 10:01-11 p.m. ET) dominated its time period by a 71% margin among ABC, CBS and NBC in 18-49 (2.9 vs. 1.7 for ABC's #2 "Castle"). In fact, "The Blacklist" is currently matching the combined ratings in the time period of "Castle" and CBS's "Intelligence" (1.2). "The Blacklist" is also #1 in The Hour among those nets in every other key measure. Versus NBC's averages in the time period last season, "The Blacklist" is up 45% in 18-49 (2.9 vs. 2.0, L+SD, non-sports) and up 92% in total viewers (11.030 million vs. 5.746 million).



Week to week, "The Blacklist" is up 7% in adults 18-49 (to a 2.9 rating from a 2.7) to score its top rating since Feb. 24 and its second-best since Dec. 2. In total viewers, "Blacklist" is currently up slightly week to week (11.030 million vs. 10.969 million) to its biggest overall audience since Feb. 24, pending updates.



L+7 Time-Shifting: The March.3 "Blacklist" grew by 5.9 million viewers in "live plus seven day" results (to 16.9 million from 11.0 million) and was up 72%or 1.93 rating points in 18-49 (to a 4.62 from a 2.69).





In Late-Night Metered Markets Monday night:



In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.4/9; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.



In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.5/7; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.



From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.



From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.2/2).



At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.





For the Week:



Led by "The Voice" and "The Blacklist," which accounted for three of the top five adult 18-49 ratings among all Primetime programs on the Big 4 networks last week, NBC has finished #2 among those nets for the week of March 17-23, with a 33% increase in 18-49 and a 53% jump in total viewers versus NBC's averages for the same week last year. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 1.6 rating, 5 share in adults 18-49 and 6.3 million viewers overall for the week, up from its year-ago 1.2 rating in 18-49 and 4.2 million viewers overall.



NBC has now ranked #1, tied for #1 or #2 among the Big 4 nets in 18-49 for each of the last seven weeks in a row (including Olympic weeks), up from #4 finishes among those nets for all seven of those weeks one year ago.



For The March 17-23 week, NBC was up versus the same week last year by more than 25% in every key ratings measure.



The Monday and Tuesday editions of "The Voice" ranked #1 and #2 among the week's Primetime programs on the Big 4 networks in adults 18-49, with Monday's "Blacklist" finishing #5, "About a Boy" tying for #17, "Chicago Fire" tying for #23 and "Growing Up Fisher" tying for #25.



Between them, the two editions of "The Voice" accounted for the #1 rating of the week on the Big 4 in adults, men and women 18-49; adults, men and women 25-54; adults 18-34, teens 12-17 and kids 2-11.



Through 26 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tie), all key adult-female demos and other key measures. It's the first time NBC has ranked #1 in 18-49 this late in the season in 10 years (since the 2003-04 season).



NBC's 3.0 rating in adults 18-49 is the network's top average at this point in the season in six years (since a 3.0 in 2007-08).



Versus one year ago, NBC is up 25% season to date in adults 18-49 (3.0 vs. 2.4).



In total viewers, NBC ranks #2 for the season with an average of 10.0 million viewers, which is its biggest overall audience 26 weeks into the season in nine years (since 2004-05, 10.1 million). Versus one year ago, NBC is up 40% season to date in total viewers (10.0 million vs. 7.2 million).



WEEKLY RESULTS

Adults 18-49, L+SD

Net... Week 26, 2012-13... Week 26, 2013-14...Diff

NBC...1.2...1.6...Up 33%

CBS...2.1...1.8... Down 14%

ABC...1.8...1.5... Down 17%

Fox...1.9...1.3...Down 32%



Total Viewers, L+SD

Net... Week 26, 2012-13... Week 26, 2013-14...Diff

NBC...4.154 million ...6.339 million...Up 53%

CBS...8.449 million...7.948 million...Down 6%

ABC...7.457million ...6.422 million...Down 14%

Fox...5.930 million ...4.299 million...Down 28%



SEASON AVERAGES

Adults 18-49, "Most Current"

Net... STD '12-13... STD '13-14...Diff

NBC...2.4...3.0...Up 25%

CBS...3.0...2.4...Down 20%

ABC...2.3...2.1...Down 9%

Fox...2.6...2.7...Up 4%



Total Viewers, "Most Current"

Net... STD '12-13... STD '13-14...Diff

NBC...7.149 million ...10.008 million...Up 40%

CBS...12.223 million...10.806 million... Down 12%

ABC...7.844 million ...7.455 million...Down 5%

Fox...7.142 million ...7.912 million...Up 11%





NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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