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NBC's THE VOICE Matches Its Highest 18-49 Rating Since March

Related: THE VOICE, NBC, Reality TV


NBC ranked #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, winning six of six half-hours among those networks, with THE VOICE delivering the #1 rating of the night and matching its highest rating since March, while "Revolution" won among ABC, CBS and NBC in all key demos at 10.

* From 8-10:01 p.m. ET, "The Voice" (4.7 rating, 12 share in adults 18-49, 12.6 million viewers overall) matched its highest 18-49 rating on any night of the week since Monday, March 12 (5.2), topping last month's season premiere (4.2) and last May's season finale (4.4). Last night's telecast delivered the #1 results of the night on ABC, CBS, NBC and Fox in adults 18-49 and other key demos, winning the time period head to head versus CBS's comedies by 57 percent (4.7 vs. 3.0) and ABC's "Dancing With the Stars" by 124 percent (4.7 vs. 2.1).

* Week to week, "The Voice" is up 2 percent (4.7 vs. 4.6, up 4 percent vs. its 4.5 last week in these prelim fast-affil numbers).

* "The Voice" delivered growth throughout its time period, generating this track in 18-49 rating: 4.0, 4.7, 4.9, 5.3, for a gain of 1.3 rating points or 33 percent from the show's first half-hour to its fourth. In total viewers, the increase is 20 percent or 2.2 million persons (13.5 million vs. 11.3 million).

* "The Voice" is up 57 percent versus NBC's 18-49 average in the time period last season (4.7 vs. 3.0) and up 45 percent in total viewers (12,577 million vs. 8.682 million). Versus its averages for the show's final four Monday telecasts last spring, "The Voice" is up 27 percent in 18-49 (4.7 vs. 3.7) and up 24 percent in total viewers (12.577 vs. 10.149 million).

* At 10:01 p.m. ET, "Revolution" (3.1/8 in adults 18-49, 8.2 million viewers overall) ranked #1 among ABC, CBS and NBC in adults 18-49 and all other key demographics. "Revolution" retained 97 percent of last week's 3.2 rating. "Revolution's" 18-49 margin of victory in the hour is 41 percent versus both CBS's "Hawaii Five-0" and ABC's "Castle" (2.2 each).

* Note that "Revolution" has started out as a highly time-shifted show, last week adding 1.64 rating points to its L+SD 3.17 in "live plus three day" results (4.81). "Revolution" has now delivered NBC's three biggest increases going from L+SD to L+3: 1.36 for its premiere, 1.74 for week two and 1.64 for week three.

* "Revolution" is up 94 percent versus NBC's average in the time period last season in 18-49 rating (3.1 vs. 1.6, L+SD non-sports) and up 61 percent in total viewers (8.206 million vs. 5.106 million).

In Late-Night Metered Markets Monday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.6/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

* NBC has finished #1 in adults 18-49 for week two of the 2012-13 television season, giving the network outright wins in weeks 1 and 2 of the primetime television season for the first time since 2003 (NBC tied ABC for #1 in weeks 1 and 2 of 2007). Led by "Sunday Night Football," "The Voice," "Revolution" and "Go On," NBC delivered an average 2.8 rating, 8 share in adults 18-49 and 7.5 million viewers overall for the primetime ratings week of October 1-7, according to "live plus same day" viewing figures from Nielsen Media Research.

* The 2.8 rating in 18-49 marks NBC's highest week-two rating in four years, since 2008. On week earlier, NBC delivered its top premiere-week rating (2.9) in four years.

* NBC is up versus its week-two rating of last year by 17 percent in 18-49 (with a 2.8 rating vs. a 2.4) and is up by 6 percent in total viewers (7.5 million vs. 7.1 million), making NBC the only network among ABC, CBS, NBC or Fox up year to year in either category.

* NBC was also up versus last year's second week of the new season in every other key ratings category.

* NBC rose to #1 for the week in 18-49 after tying for #3 during the same week last year. Season to date, NBC is #1 in adults 18-49, up from its year-ago ranking of #4.

* For the week, NBC is #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 18-34, adults 25-54 (tie), men 25-54, men 18-49, men 18-34, women 18-49 (tie) and women 18-34. NBC has now finished #1 among ABC, CBS, NBC and Fox in 18-49 for five weeks in a row and has been #1 or tied for #1 nine of the last 11 weeks.

* NBC's week-two schedule included the week's #1 series in 18-49 ("Sunday Night Football"), the week's #1 unscripted telecast (the Monday edition of "The Voice," also #3 overall), the #1 new series ("Revolution") and the #1 new comedy (tied, "Go On").

* NBC's Chargers-Saints "Sunday Night Football" coverage delivered the #1 primetime rating of the week on ABC, CBS, NBC and Fox in adults 18-34, 18-49 and 25-54 and all key adult-male categories. "Sunday Night Football" has now been #1 in 18-49 for five of five weeks so far this NFL season. In 18-49, top NBC programs for the week included "Sunday Night Football (#1), Monday's "The Voice" (#3), "Revolution" (tied for #13) and Tuesday's "Voice" recap episode (tied for #17) (rankings exclude sports pre- and post-game shows).

* "The Voice" was the #1 primetime show of the week on ABC, CBS, NBC and Fox in women 18-49, women 18-34, teens 12-17 and kids 2-11 (tie).

* Primetime averages for the week of October 1-7 in adults 18-49 were: NBC, 2.8/8; CBS, 2.4/7; Fox, 2.1/6; ABC, 2.0/6; and CW, 0.4/1. In overall total viewers, the weekly averages were: CBS, 10.4 million; ABC, 7.7 million; NBC, 7.5 million; Fox, 5.3 million; and CW, 1.0 million.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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