NBC's THE VOICE Maintains 100% of Premiere Week Ratings

By: Sep. 30, 2014
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NBC won Monday among the Big 4 in adults 18-49 by a +21% margin (with a 3.5 rating vs. a 2.9 for #2 CBS), up from last week's +6% margin (3.7 vs. 3.5 for CBS).

"The Voice" (3.9/11 in 18-49, 12.7 million viewers overall from 8-10 p.m. ET) maintained 100% of its premiere-week rating (3.9 vs. 3.9) and retained 98% in total viewers (12.740 million vs. 12.948 million), pending updates.

"The Voice" matched the show's highest Monday 18-49 rating since March 17 and has this week and last week generated the show's two biggest Monday overall audiences since March 24.

"The Voice" won its highly competitive two-hour time period in adults 18-34, 18-49 and 25-54 and other key demos. From its first half-hour to its fourth, last night's telecast increased by +34% or 1.1 rating points in 18-49 (to a 4.3 from a 3.2) and grew by 2.6 million persons or +24% in total viewers (13.7 million vs. 11.1 million).

Note that last night's 8-9 p.m. ET competition was up by 50% on CBS and 27% on FOX versus the same night last year, with CBS growing thanks to "The Big Bang Theory" (3.9 vs. the year-ago 2.6) and FOX up with "Gotham" (2.8 vs. the year-ago 2.2).

"The Blacklist" (2.8/8 in 18-49, 10.7 million viewers overall from 10-11 p.m. ET) won the time period convincingly versus season premieres of ABC's "Castle" (2.4, pending updates with NFL preemptions in Boston and Kansas City) and CBS's "NCIS: LA" (1.9). "The Blacklist" beat "Castle" in 18-49 by +17% (pending updates) and "NCIS: LA" by a +47% margin.

L+3: Note that last week's "Blacklist" grew in L+3 ratings by 1.49 rating points or +44% in 18-49 and by 5.3 million viewers overall.

Last night's "Blacklist" is up +8% versus what the show was averaging at the end of last season through the May sweep in 18-49 (2.8 vs. 2.6).


In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.2/8; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.1/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

NBC has won premiere week in 18-49, with the network's second biggest opening-week rating in six years and most-watched premiere week in eight years. NBC has now won premiere week in 18-49 three years in a row.

NBC won the week in 18-49 by 0.6 of a point (3.0 vs. a 2.4 for #2 CBS), the second biggest premiere-week margin for any network in 11 years, trailing since 2003-04 only last year's 0.8 win for NBC. And note that #2 CBS was boosted this year by the addition of Thursday NFL football, which itself was boosted by NFL Network viewership (1.2 rating in 18-49, 2.8 million viewers overall Thursday night) that was added into CBS's averages.

The 3.0 rating in 18-49 is NBC's second-best premiere week rating in six years, within just a tenth of a rating point of last year's 3.1 and otherwise NBC's best since a 3.3 for premiere week in 2008-09.

In total viewers, it's NBC's most-watched premiere week in eight years (since 11.0 million in 2006-07). NBC finished premiere week #2 in total viewers for a second year in a row, after having finished premiere week #3 or #4 for the prior eight years in a row.

NBC won this year's premiere week among the Big 4 networks in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

NBC's dominant win in adults 18-49 comes on the heels of the network's #1 finish for the 2013-14 broadcast year in 18-49, the network's first full-season win in 10 years.

NBC's "Sunday Night Football" was premiere week's #1 primetime telecast on the Big 4 networks in nearly every key ratings category, adults 18-34, 18-49 and 25-54; men 18-34, 18-49 and 25-54; women 18-34 and 18-49; and total viewers, plus kids 2-11 and teens 12-17.

Joining "Sunday Night Football" among top 30 primetime shows on the Big 4 in adults 18-49 last week were Tuesday's "The Voice" (#6), Monday's "The Voice" (tied for #7), Monday's "The Blacklist" (#13), Tuesday's "Chicago Fire" (tied for #20) and Wednesday's "Law & Order: SVU" (tied for #26).


WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 1, 2013-14... Week 1, 2014-15...Diff
NBC...3.1...3.0...Down 3%
CBS...2.2...2.4... Up 9%
ABC...2.3...2.2... Down 4%
Fox...2.2...2.0... Down 9%

Total Viewers, L+SD
Net... Week 1, 2013-14... Week 1, 2014-15...Diff
NBC...9.713 million ...10.032 million...Up 3%
CBS...10.377 million...10.863 million...Up 5%
ABC...7.993 million ...8.265 million ...Up 3%
Fox....6.030 million ...5.241 million...Down 13%


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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