NBC's THE VOICE Is #1 for the Night on Big 4 in 18-49

By: May. 17, 2017
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NBC's THE VOICE (1.5/6 in 18-49, 8.4 million viewers overall from 8-9 p.m. ET) is the #1 show of the night on the Big 4 networks in adults 18-49. Versus high-rated NBA Playoff competition on ESPN, finishes within 0.1 of last week's 1.6 in 18-49 in these prelim fast-affiliate ratings and within 0.2 of last week's 1.7 in official nationals. In total viewers, retains 99% of last week's 8.502 million in fast-affiliate ratings and 97% of last week's 8.686 million in official nationals. Will add substantial viewership via time-shifting and VOD - so far this season, Tuesday's "Voice" has increased by +25% in 18-49 rating going from L+SD to L+7 (from a 2.40 to a 3.01) and +2.0 million viewers overall (10.7 million to 12.7 million). Upscale: Tuesday's "Voice" is generating a solid upscale audience this season, indexing at a 112 among adults 18-49 in $100K+ homes ("most current").

"Great News" (0.7/3 in 18-49, 3.5 million viewers overall from 9-9:30 p.m. ET): Is close to rounding up to a 0.8 (currently reporting a 0.743 in these prelim fast-affiliate ratings). Grows week to week in total viewers (3.507 million vs. 3.467 million) and is currently within 0.1 of last week in 18-49 (0.7 vs. 0.8), pending updates. Will add viewership via time-shifting and VOD - last week's 9 p.m. "Great News" grew +10% in 18-49 (0.81 to 0.89) and +252,000 viewers overall (3.5 million to 3.7 million) going from L+SD to L+3 Nielsens. Upscale: "Great News" is a strong upscale performer, with the 9 p.m. episode averaging a 122 index among adults 18-49 living in $100K+ homes and the 9:30 telecast delivering a 117.

A second telecast of "Great News" (0.6/2 in 18-49, 2.7 million viewers overall from 9:30-10 p.m. ET): Is up +3% week to week in total viewers (2.675 million vs. 2.600 million), pending updates. Finishes within 0.1 of its lead-in in adults 18-49 (0.6 vs. 0.7) and retains 100% in men 18-34, 18-49 and 25-54. Will increase its viewership via time-shifting and VOD - the prior Tuesday's 9:30 "Great News" increased by +9% in 18-49 (0.65 to 0.71) and +194,000 viewers overall (2.6 million to 2.8 million) going from L+SD to L+3 Nielsens.

"Chicago Fire" (1.3/5 in 18-49, 6.2 million viewers overall from 10-11 p.m. ET):Wins the timeslot among ABC, CBS and NBC in adults 18-49 and other key demos. It's the 50th consecutive "Fire" original to win the 10 p.m. timeslot in 18-49 versus regular ABC-CBS competition, dating back to February 2015. Versus high-rated NBA Playoff competition on ESPN, equals its 18-49 high since March 28 (1.4). Grows +8% week to week in 18-49 (1.3 vs. 1.2) and +5% in total viewers (6.217 million vs. 5.922 million). Despite the 10 p.m. hour, increases half-hour to half-hour in adults 18-49 (1.2 to 1.3), adults 25-54 (1.6 to 1.7) and total viewers, while the drama competition on ABC and CBS declined half-hour to half-hour in each of those measures. Will add substantial viewership via time-shifting and VOD -- last week's "Fire" increased by +58% in 18-49 (1.20 to 1.90) and +2.8 million viewers overall (5.9 million to 8.7 million) going from L+SD to L+3 Nielsens. The gain of +0.70 is the biggest L+3 lift of the night in 18-49 rating.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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