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NBC's THE VOICE Hits 8-Week High

May 21
12:01 2014
NBC's THE VOICE Hits 8-Week High

The finale of "The Voice 6" (3.3/10 in 18-49, 11.6 million viewers overall from 9-11 p.m. ET) scored an eight-week high for a Tuesday telecast in 18-49, best since March 25 (3.4), and a five-week high in total viewers, best since April 15 (11.815 million). Week to week, "The Voice" jumped +27% in 18-49 (to a 3.3 from a 2.6). Note that last night's telecast ran head to head against ABC's "Dancing With the Stars" finale and that the year-ago "Voice" finale ran a month later on Tuesday, June 19, 2013.

Head to head in the time period, "The Voice" beat ABC's "Dancing With the Stars" finale by a +38% margin in 18-49 (3.3 vs. 2.4 from 9-11). "The Voice" grew +43% versus NBC's season average in the time period in 18-49 (3.3 vs. 2.3, L+SD non-sports).

"The Voice" is the #1 show of the night on the Big 4 in adults 18-49 and won the time period in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

NBC won the night in every key demo and ranked #1 or tied for #1 in 18-49 among the Big 4 for six of six half-hours.


In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.2/8; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.6/7.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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