NBC's THE BIGGEST LOSER Retains 100% of Viewers in Key Demo

By: Nov. 14, 2014
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

"The Biggest Loser" (1.2/4 in 18-49, 4.5 million viewers overall from 8-9 p.m. ET) retained 100% of last week's adult 18-49 rating to equal its top result since Oct. 16. In total viewers, this "Biggest Loser" is currently at a three-week high (best since Oct. 23, 4.577 million).

"The Biggest Loser" is currently tying a "Bones" original in the time period in adults 18-49 (1.2 rating each), pending updates, which would mark a first for "Loser" this season.


"Bad Judge" (0.9/3 in 18-49, 3.7 million viewers overall from 9-9:30 p.m. ET) matched its 18-49 rating of the prior two weeks.


"A-to-Z" (0.6/2 in 18-49, 2.4 million viewers overall from 9:30-10 p.m. ET) retained 67% of its adult 18-49 lead-in from "Bad Judge" and 80% in adults 18-34 (0.4 vs. 0.5).


"Parenthood" (1.0/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET) grew by +10% from half-hour to half-hour (from a 1.0 to a 1.1), despite the 10 p.m. hour. "Parenthood" grew or held steady half-hour to half-hour in every key measure.

In the time period, "Parenthood" topped CBS's "Elementary" in women 18-49, adults 18-34 and women 18-34 (note that CBS results may be inflated by local NFL coverage in Miami and Buffalo).

"Parenthood" will add substantial audience via time-shifting, increasing last week by +58% when L+3 time-shifted viewing was added to this next-day L+SD rating (from a 1.26 to a 1.99) and 1.9 million viewers overall (from 4.0 million to 5.9 million).

Upscale: "Parenthood" is the #1 most upscale primetime series on the Big 4 networks in, indexing at a 167 among adults 18-49 living in homes with $100K+ incomes ("most current" L+3 results through the opening six weeks of the season, 100 represents an average concentration of those homes).


Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Biggest Loser...1.2...1.5...1.6
Bad Judge...0.9...1.2...1.3
A-to-Z...0.6...0.9...0.9
Parenthood...1.0...1.9...2.0

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Biggest Loser ...4.5 million...5.3 million... 5.5 million
Bad Judge ...3.7 million...4.5 million... 4.7 million
A-to-Z ... 2.4 million...2.9 million...3.0 million
Parenthood ... 3.6 million...5.6 million...6.0 million

Last Week's L+3 Results:
"Biggest Loser" on Nov. 6 grew by +27% in 18-49 (from a 1.17 to a 1.49) and 877,000 viewers overall (from 4.3 million to 5.2 million) going from L+SD to L+3.
"Bad Judge" grew by +34% in 18-49 (from a 0.87 to a 1.17) and 816,000 viewers overall (from 3.7 million to 4.5 million).
"A-to-Z" increased by +34% in 18-49 (from a 0.77 to a 1.03 and 494,000 viewers overall (from 2.7 million to 3.2 million).
"Parenthood" grew by +58% in 18-49 (from a 1.26 to a 1.99) and 1.9 million viewers overall (from 4.0 million to 5.9 million).

In Late-Night Metered Markets Thursday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.6/7.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.9/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



Videos