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NBC's TAKE IT ALL Grows 9% in Total Viewers

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NBC's TAKE IT ALL Grows 9% in Total Viewers

At 8 p.m. ET, "Up All Night" averaged a 0.9/3 in 18-49 and 2.9 million viewers overall in a highly competitive half-hour versus CBS's "Big Bang Theory," Fox's "X Factor," ABC's "Last Resort" and CW's "Vampire Diaries."

* At 8:30 p.m. ET, a second telecast of "Up All Night" (1.1/3 in 18-49, 2.6 million viewers overall) built on its 18-49 lead-in by 22 percent. Keep in mind that last season "Up All Night" added an average 51 percent to these next-day "live plus same day" adult 18-49 ratings when Nielsen reported "live plus seven day" results, the biggest percentage increase for any comedy on ABC, CBS, NBC or Fox.

* From 9:01-10:01 p.m. ET, "Take It All" (1.2/3 in in 18-49, 3.9 million viewers overall) grew versus the prior night by 9 percent in 18-49 rating (to a 1.2 from a 1.1) and was up 15 percent in total viewers (3.899 million vs. 3.398 million). "Take It All" built on its lead-in by 9 percent in 18-49 rating and was up versus lead-in by 47 percent in total viewers.

* From its first half-hour to its second, "Take It All" grew by 18 percent in 18-49 rating (to a 1.3 from a 1.1) and was up 15 percent in total viewers (4.2 million vs. 3.6 million).

* From 10:01-11 p.m. ET, "Rock Center with BrIan Williams" averaged a 0.9/2 in 18-49 and 3.4 million viewers overall.

In Late-Night Metered Markets Thursday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.7/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3; "Nightline," 1.4/6; and "Jimmy Kimmel Live," 0.8/4.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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