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NBC's 'Saturday Night Live in the '90s' Ranks #1 in Key Demos

February 18
1:11 2013

NBC's 'Saturday Night Live in the '90s' Ranks #1 in Key Demos

From 9-11 p.m. ET, "Saturday Night Live in the '90s: Pop Culture Nation" (1.4/3 in 18-49, 4.0 million viewers overall) scored NBC's top 18-49 and total-viewers results in the time period with non-sports programming since the Golden Globe Awards on January 13. From its first half-hour to its fourth, "Saturday Night Live in the '90s" grew by 55 percent in adults 18-49 (to a 1.7 rating from a 1.1), 40 percent in adults 25-54 (2.1 vs. 1.5) and 24 percent in total viewers (4.4 million vs. 3.5 million).

* For its second hour from 10-11 p.m., "Saturday Night Live in the '90s: Pop Culture Nation" ranked #1 among ABC, CBS and NBC in adults 18-49 (with a 1.6 rating), adults , men and women 18-34 and other key demos.

* From 7-8 p.m. ET, "Dateline NBC" reported a 1.0/3 in 18-49 and 5.4 million viewers overall. From its first half-hour to its second, "Dateline NBC" grew by 11 percent in 18-49 rating (to a 1.0 from a 0.9), by 15 percent in adults 25-54 (1.5 vs. 1.3) and by 6 percent in total viewers (5.5 million vs. 5.2 million).

* At 8 p.m. ET, an encore telecast of "Betty White's Off Their Rockers" averaged a 0.9/2 in 18-49 and 4.2 million viewers overall, and at 8:30, a second rebroadcast of "Off Their Rockers" delivered a 1.0/2 in 18-49 and 4.3 million viewers, with growth from the first telecast to the second of 11 percent in 18-49 rating and 4 percent in total viewers.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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