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NBC's Saints-Eagles Wild Card Game Is #1 Primetime Show

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NBC's Saints-Eagles Wild Card Game Is #1 Primetime Show

NBC has won the Primetime ratings week of Dec. 30-Jan. 5 among the Big 4 networks in adults 18-49, total viewers and most other key measures, with Saturday's Saints-Eagles NFL Wild Card Playoff game ranking #1 among Primetime programs on those networks in every key ratings category.



NBC has now finished #1 or tied for #1 10 weeks in a row and during 14 of 15 weeks so far this season, finishing #2 only once during a week in which FOX carried World Series coverage on four of seven nights.



Joining Saturday's Wild Card Playoff Game (#1) among the week's top 25 Primetime programs on ABC, CBS, NBC and FOX in adults 18-49 were Sunday's "Best of Late Night with Jimmy Fallon Primetime Special" (tied for #12), Tuesday's Primetime segment of "NBC's New Year's Eve with Carson Daly" (tied for #14), Tuesday's NBC News Special "A Toast to 2013!" (tied for #18) and Friday's "Dateline NBC" and "Grimm" (tied for #21). Rankings exclude sports pre- and post-game shows.



Saturday's Saints-Eagles NFL Wild Card Playoff game ranked #1 among Primetime shows on the Big 4 in every key category - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17.



Through 15 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49 and is also #1 in every other key demo - adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54.



NBC leads the season by 0.6 of a rating point (with a 3.1 vs. second-place CBS's 2.5), the biggest margin for any network 15 weeks into the season in 11 years (since NBC led by 0.6 of a point in 2002-03). NBC is the only Big 4 network so far this season to be equaling its 18-49 rating of one year ago.



In total viewers, NBC ranks #2 for the season with an average of 9.7 million viewers, which is its biggest overall audience 15 weeks into the season in seven years (since 2006-07, 9.9 million). Versus one year ago, NBC is up 11% season to date in total viewers (9.7 million vs. 8.8 million).



Averages for the Week, "Live Plus Same Day"

Net...18-49 Rtg...Total Viewers

NBC...2.6...8.543 million

CBS...1.2...6.798 million

ABC...1.3...5.059 million

Fox...2.2...6.609 million



SEASON AVERAGES

Adults 18-49, "Most Current"

Net... STD 2012... STD 2013...Diff

NBC...3.1...3.1...Even

CBS...2.7...2.5...Down 7%

ABC...2.3...2.2...Down 4%

Fox...2.4...2.3...Down 4%



Total Viewers, "Most Current"

Net... STD 2012... STD 2013...Diff

NBC...8.772 million ...9.694 million...Up 11%

CBS...11.231 million...11.164 million... Down 1%

ABC...8.064 million ...7.954 million...Down 1%

Fox...6.651 million ...6.942 million...Up 4%



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