NBC's SUPERSTORE Jumps +20% in Viewers to Most-Watched Episode Since January

By: Mar. 17, 2017
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NBC's "Chicago Med" (1.4/5 in 18-49, 7.2 million viewers overall from 9-10 p.m. ET) wins the slot in total viewers ahead of "Scandal" and CBS basketball and is tied for #1 in adults 18-49. This marks the first time NBC has tied a "Scandal" original head-to-head in 18-49 with regular programming. Excluding a March 2 episode that benefited from "Voice" lead-in, delivers its most-watched episode of the season and its highest 18-49 rating since Nov. 10 (1.4). Grows +27% week to week in 18-49 (1.4 vs. 1.1) and +14% in total viewers (7.171 million vs. 6.290 million). Also wins the slot in adults 25-54 and is currently tied for #1 in adults 18-34. Will add substantial viewership via time-shifting and VOD - so far this season, "Med" has been increasing by +67% in 18-49 rating going from L+SD to L+7 (from a 1.27 to a 2.12) and +3.3 million viewers overall (6.6 million to 9.9 million).

"Superstore" (1.1/4 in 18-49, 4.2 million viewers overall from 8-8:30 p.m. ET): Grows +20% versus its most recent original telecast in total viewers (4.204 million vs. 3.510 million) to its most-watched episode since Jan. 12 (4.332 million). With its first original in three weeks and despite this week's start-up of Daylight Saving Time, maintains 100% of its prior original in 18-49 (1.1 vs. 1.1 on Feb. 23). Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +47% in 18-49 rating going from L+SD to L+7 (from a 1.21 to a 1.78) and +1.2 million viewers overall (4.2 million to 5.4 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 118 among adults 18-49 in $100K+ homes.

"The Blacklist: Redemption" (0.8/3 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET): Grows +14% week to week in 18-49 (0.8 vs. 0.7) and +13% in total viewers (4.177 million vs. 3.694 million). Ties for #2 in the hour among ABC, CBS and NBC in adults 18-49 behind only CBS' NCAA coverage and ranks #2 outright among those nets in total viewers. Maintains 100% of what "Redemption" debuted with three weeks ago in 18-49 (0.8 on Feb. 23). Will grow substantially via time-shifting and VOD - last week's "Blacklist: Redemption" grew by +51% in 18-49 (0.73 to 1.10) and +1.8 million viewers overall (3.7 million to 5.5 million) going from L+SD to L+3 Nielsens. Upscale: "Blacklist: Redemption" is generating a strong upscale audience, indexing at a 117 among adults 18-49 in $100K+ homes.

An encore telecast of "Trial & Error" (0.8/3 in 18-49, 3.2 million viewers overall from 8:30-9 p.m. ET): Generated additional sampling after the show debuted with two telecasts in the 10 p.m. hour Tuesday night, delivering NBC's best total-viewer result in this timeslot, excluding a special March 2 "Voice" telecast, since Jan. 19.

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 2.0/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," delayed by NCAA basketball.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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