"Shades of Blue" (1.0/4 in 18-49, 4.9 million viewers overall from 10-11 p.m. ET) builds on its lead-in by +43% in 18-49 (1.0 vs. 0.7) and by +57% in total viewers (4.9 million vs. 3.1 million) and maintains 100% week to week in 18-49 (1.0 vs. 1.0) and grows in total viewers by +2% (4.863 million vs. 4.772 million).
Overcomes a big lead-in disadvantage, adding +43% to its 18-49 lead-in while rival dramas decline versus lead-in - "Elementary" down -35% (1.1 vs. 1.7) and "How to Get Away With Murder" down -13% (1.4 vs. 1.6).
Equals NBC's closest finish ever behind an original "How to Get Away With Murder" in adults 18-49 (within 0.4, 1.0 vs. 1.4, matching a 0.4 deficit for "Shades" on Feb. 18 and March 3),while outdelivering "HTGAWM" in total viewers (4.863 million vs. 4.788 million).
Facing competition that included CNN's Republican Presidential debate and with an encore lead-in last night, equals its most recent 18-49 rating to benefit from a first-run "Blindspot" lead-in (1.0 following "Blindspot's" 1.3 on Feb. 25).
These numbers will increase dramatically with time-shifting and viewing on alternate platforms:
L+3: Last week's "Shades" grew by +91% in 18-49 going from L+SD to L+3 (0.99 to 1.89) and by 3.3 million persons in total viewers (4.8 million vs. 8.1 million).
Last week's "Shades" tied for the #1 biggest L+3 lift /// for the week /// over the first six nights of the week /// on the Big 4 in 18-49 percentage.
L+7: "Shades of Blue" has grown by +92% in adult 18-49 rating going from L+SD to L+7 (1.30 to 2.50) and 4.4 million persons in total viewers (6.4 million vs. 10.8 million).
Last week's "Shades of Blue" added more than 800,000 full-episode views (P2+) in seven days on
NBC.com and
Hulu (802,156).
A special Thursday encore telecast of "Law & Order: Special Victims Unit" (0.7/2 in 18-49, 3.1 million viewers overall from 9-10 p.m. ET) grows from its first half-hour to its second by +17% in 18-49 rating (0.6 to 0.7) and +14% in total viewers (2.9 million to 3.3 million).
"You, Me and the Apocalypse" (0.6/2 in 18-49, 2.4 million viewers overall from 8-9 p.m. ET) grows by 0.1 of a rating point or +20% week to week in 18-49 (0.5 to 0.6) and +1% in total viewers (2.366 million vs. 2.337 million). Matches its highest 18-49 rating since Feb. 11 (0.8).
Will add substantial viewership via time-shifting and alternate platforms -- "Apocalypse" has increased by +30% this season in 18-49 rating (from a 0.87 to a 1.13) and 849,000 viewers overall (3.5 million to 4.4 million) going from L+SD to L+7.
Last week's episode added more than 200,000 full-episode views (P2+) in seven days on
NBC.com and
Hulu (207,978).
Upscale: "Apocalypse" is capturing a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3). The prior week's "Apocalypse" generated the night's most educated audience on the Big 4, indexing at a 106 among adults 18-49 with four or more years of college.
Note that
NBC stations carried college basketball in the Louisville and Raleigh markets.
In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5 with an encore telecast; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.1/5.
In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.
From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households with an encore) ties CBS's first-run "Late Late Show" (1.0./4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/2).
At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
Image courtesy of NBC
