NBC's Jay Leno and Jimmy Fallon Dominate ABC and CBS Competition in 2nd Quarter of 2013

By: Jul. 06, 2013
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NBC's "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" have dominated the second quarter of 2013 over the ABC and CBS time-period competition, topping them in every key ratings category and with increased margins of victory versus the prior quarter and year-ago quarter in adults 18-49 and total viewers.

Jay and Jimmy are up across the board versus their results for the second quarter of 2012, delivering bigger audiences in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

"Tonight" and "Late Night" generated their biggest 18-49 audiences (1.080 million for Jay, 701,000 for Jimmy) in five quarters, since the first quarter of 2012. In total viewers, it's the biggest quarter for Jay (3.6 million) in five quarters and "Late Night's" biggest (1.8 million) in six quarters, since the fourth quarter of 2011.

"Tonight" and "Late Night" earned their biggest second-quarter margins over CBS's "Late Show" and "Late Late Show" respectively in four years, since 2009. Jay led "Late Show" by a 39% margin in 18-49 viewers (1.080 million vs. 777,000), up from 11% last year, and Jimmy topped "Late Late Show" by 43% (701,000 vs. 491,000), up from the year-ago 26%. In total viewers, it's the biggest margin for "Tonight" over "Late Show" (+29%, 3.6 million vs. 2.8 million) in four years and the biggest second-quarter lead for Jimmy Fallon over "Late Late Show" (+28%, 1.8 million vs. 1.4 million) in the five years Jimmy has hosted "Late Night."

"Tonight" also increased its margins over ABC's "Jimmy Kimmel Live" versus their only prior quarter of head-to-head competition in the hour, the first quarter of 2013. For the second quarter, Jay outscored "Kimmel" by 22% in 18-49 viewers (1.080 million vs. 885,000), up from a 9% margin in the first quarter. In total viewers, "Tonight" increased its lead to 44% (3.6 million vs. 2.5 million), up from 34% in the first quarter.

Jimmy Fallon likewise pulled away from ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. ET. In the second quarter, Jimmy prevailed over "Nightline" by 48% in viewers 18-49 (752,000 vs. 508,000), up from 30% in the first quarter, and in total viewers, the "Late Night" edge grew to 23% (1.9 million vs. 1.6 million from 12:30-1 a.m.), up from 15% in the first quarter.

Versus the second quarter of 2012, Jay is up 8% in 18-49 viewers (1.080 million vs. 999,000), up 12% in 18-34 viewers (346,000 vs. 308,000) and up 2% in total viewers (3.6 million vs. 3.5 million). Jimmy is up 6% in 18-49 viewers (701,000 vs. 660,000), up 16% in 18-34 viewers (295,000 vs. 255,000) and up 6% in total viewers (1.8 million vs. 1.7 million).

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 32 weeks in a row and topped "Kimmel" for 22 of their 25 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 36 weeks in a row and "Kimmel" for 25 of 25 weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 37 of the last 38 weeks and prevailed in total viewers for 34 of the last 36 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 25 weeks in a row in viewers 18-49 and 20 of the last 22 weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of June 24-28. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Second-quarter and Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 0.9 rating, 4 share*

CBS "Late Show," 0.6/3*

ABC "Kimmel," 0.6/3*

12:35-1:05 a.m. ET

ABC "Nightline," 0.4/2

12:35-1:35 a.m. ET

NBC "Late Night," 0.5/3 with encore telecasts*

CBS "Late Late Show," 0.4/2

1:35-2:05 a.m. ET

NBC "Last Call," 0.3/2 with encore telecasts *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 3.7 million viewers*

CBS "Late Show," 2.8 million viewers*

ABC "Kimmel," 2.3 million viewers*

12:35-1:05 a.m. ET

ABC "Nightline," 1.5 million viewers

12:35-1:35 a.m. ET

NBC "Late Night," 1.7 million viewers with encore telecasts *

CBS "Late Late Show," 1.3 million viewers

1:35-2:05 a.m. ET

NBC "Last Call," 0.9 million viewers with encore telecasts *

* Monday NBC results are excluded due to a hockey overrun. Friday's "Late Show" and "Kimmel" were encores.

SECOND QUARTER 2013

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 0.9 rating, 4 share

CBS "Late Show," 0.6/3

ABC "Kimmel," 0.7/3

12:35-1:05 a.m. ET

ABC "Nightline," 0.4/2

12:35-1:35 a.m. ET

NBC "Late Night," 0.6/3

CBS "Late Late Show," 0.4/2

1:35-2:05 a.m. ET

NBC "Last Call," 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 3.6 million viewers

CBS "Late Show," 2.8 million viewers

ABC "Kimmel," 2.5 million viewers

12:35-1:05 a.m. ET

ABC "Nightline," 1.6 million viewers

12:35-1:35 a.m. ET

NBC "Late Night," 1.8 million viewers

CBS "Late Late Show," 1.4 million viewers

1:35-2:05 a.m. ET

NBC "Last Call," 0.9 million viewers

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 0.8 rating, 3 share

CBS "Late Show," 0.7/3

ABC "Kimmel," 0.7/3**

12:35-1:05 a.m. ET

ABC "Nightline," 0.4/2**

12:35-1:35 a.m. ET

NBC "Late Night," 0.5/3

CBS "Late Late Show," 0.4/2

1:35-2:05 a.m. ET

NBC "Last Call," 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 3.6 million viewers

CBS "Late Show," 3.0 million viewers

ABC "Kimmel," 2.6 million viewers**

12:35-1:05 a.m. ET

ABC "Nightline," 1.6 million viewers**

12:35-1:35 a.m. ET

NBC "Late Night," 1.7 million viewers

CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET

NBC "Last Call," 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF JUNE 24-28

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.6

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

TBS, 11 p.m.-midnight, "Conan," 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.4 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.1 million

TBS, 11 p.m.-midnight, "Conan," 0.9 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million



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